Marketing organizations are now implementing AI and machine learning more than ever before. Businesses are using the technologies for various reasons, including generating leads, supporting new products and services, and creating customized marketing activities.
Marketing digitization through AI and machine learning technologies has gained significant momentum in 2021. Here are ten ways your organization can adopt AI and machine learning to improve your marketing efforts now.
Supporting Social Media Marketing
Many organizations have started doing business online as a result of the COVID-19 crisis. Marketing strategies and trends have become important as organizations have to explore the possibilities of social media marketing. Some of the social media marketing trends that are likely to be seen in 2021 include the “go live” trends through Facebook, TikTok, and Instagram.
AI and machine learning are helping businesses to produce valuable content that can be shared via social media and manage content distribution. Content can be created faster and the right messages can be developed for each social media platform.
These technologies are being used in email marketing to help businesses to improve content. Businesses can now improve subject lines, create personalized messages, optimize send times and restructure the email campaigns.
Effective AI in email marketing offers the benefits of customized promotions, email timing calibration, increased conversions, and new segment discoveries. Since more and more people are working from home and businesses are determined to reach out to customers, many businesses are going to leverage email marketing in 2021.
AI and machine learning are improving customer experiences and driving sales by transforming content marketing. These technologies can customize and personalize experiences by analyzing customer profiles.
AI and machine learning can process large volumes of complex data and businesses are making predictions based on the established patterns. It enables marketers to produce content much faster to allow them to decide the timeliness and relevance of the content. Ai is improving staff productivity because time-consuming tasks related to content creation are now automated.
AI and machine learning are enabling companies to understand their customers, competitors, and other industry insights. Natural language processing (NLP) is enabling businesses to analyze customer comments and reviews and social media engagement and turn these inputs into insightful data.
Common NLP techniques include:
- Text classification – The ability to organize and categorize text
- Sentiment analysis – To identify negative or positive feelings in a message and identify users’ moods via written text and voice analysis
- Summarization – For creating a text summary
- Speech tagging – For marking up sentence descriptors including nouns, verbs, and adverbs
AI and machine learning tools are being widely used for marketing campaigns. The NLP-based application analyzes various social media comments which marketers can use to make valuable insights. The techniques can assign values to information, which can be classified as positive, negative, or neutral.
Marketers use this data to make decisions about marketing strategies and campaigns. The year 2021 is full of uncertainties that complicate customer demand forecasting. Machine learning is now being used for customer demand forecasting, allowing for ad adjustments.
Diverse Augmented Reality and Virtual Reality Applications
AR and VR were initially being used widely for entertainment. More and more companies are starting to use these technologies as part of their marketing campaigns.
Marketing via AR and VR enables businesses to engage customers and increase conversions. Marketers can keep pace with these technologies to meet customer needs and allow them to have great experiences.
AI and machine learning support predictive analytics that offer tools for sales management. These technologies are enabling businesses to conduct sales forecasting and add insights into organizing sales teams.
AI and machine learning help to optimize sales territories. Analytics can help to align sales knowledge and resources with territories for optimal results. The AI and machine learning technologies also help to realign compensation and sales policies by pointing to new models such as revenue distribution.
AI and machine learning offer valuable customer insights, nurture customer relationships and improve buying experiences. Machine learning uses social media metrics to identify the ideal audience and their interests in B2B marketing.
Machine learning is being widely used in retargeting marketing efforts to identify users that can convert into return on investments. AI and ML can convert large volumes of data into valuable insights that can lead to lead generation. They can also enhance hyper-personalization by taking into account customer behavior and the context in which they buy.
ML-based algorithms are enabling marketers to predict the customers’ reactions to particular product prices and forecast product demand. Price optimization using these tools considers the most important information and suggests the right prices that should be attached to products.
ML tools enable marketers to set prices based on the business goals such as increasing profit margins and increasing sales. Using ML for price optimization can reduce the risks associated with adjusting the prices. Retail teams can use ML to test pricing strategies and promotions to establish their impact on the business.
Improved Lead Quality
Businesses are interested in generating leads. Engaging more prospects increases the chances of increasing sales as long as the leads are relevant to the business. Having efficient and automated sales processes can allow marketers to understand the lead source quality.
The marketing teams can focus on the most valuable leads. AI is enabling businesses to identify the customers that are more likely to buy. Using AI for lead scoring enables companies to account for behavior among various stakeholders.
The goal of digital marketing is to provide information to the target audience and generate conversions. This goal can effectively be realized through the adoption of artificial intelligence and machine learning. Artificial intelligence and machine learning are changing marketing campaigns and experiences in 2021. Organizations that are not already adopting these technologies should consider them in 2021 as this will be beneficial to them and their customers.
The original version of this article was first published on V3Broadsuite.