We all know the importance of your website in business. But what about your web host? A lot of brands and businesses spend time on choosing the design and layout of their site, but the web host is somewhat of an afterthought. When in fact, a website host could be the difference between you falling behind or overtaking the competition.
A poor host will run the risk of impacting your SEO ranking, slow loading times, poor user experience, just to name a few. In other words, your website can make or break your business. But how exactly can a poor web host impact your business? Let’s explore six potential side effects of poor web hosting.
1. Slower Loading Time
One thing visitors do care about is the speed of your website. Not a lot of people are aware of this, but your site speed (how long it takes to load) is also dependent on your hosting service.
If people have to wait a few more seconds for your site to load, then they’ll likely leave. In fact, users tend to abandon slow-loading sites in just seconds, and they’ll end up looking for services that your competitors offer.
That’s why you need to ensure that you’re using a quality hosting service that can provide you with excellent website speed. Check out this HostGator review.
2. No Guaranteed Uptime
Several hosting companies will offer cheap or even free hosting, but none of them will give you the quality of service that you often expect. So, if you pick a poor hosting service, then expect poor uptimes for your site as well.
Meaning, the servers that are keeping your website up on the web aren’t functioning or working properly, unable to do its job all the time.
3. Lack of Site Protection
Choosing a secure web hosting provider will ensure that your site is protected from hackers, malware, bots, and other data breaches that could steal your information and affect your website rankings.
When you work with an unreliable host, not only will your site be in danger, your server could also be an instant target for denial of service (DoS) attacks, thus, making it unresponsive.
4. Hinders Your SEO Efforts
If your site appears to be untrustworthy, Google wouldn’t trust it, and it would, therefore, have a difficult time ranking. This goes out to your visitors as well.
If people don’t trust you, then they wouldn’t probably buy anything from you. They won’t find any good reason to stick with your brand for a long time, either.
5. Poor Technical Support
As a website owner, you probably have a lot of things in your hands already. Trying to resolve these issues on your own could be a hassle.
You don’t need to deal with the added stress of dealing with technical issues. That’s true especially if you don’t have the technical skills that you could rely upon.
Low-quality web hosts wouldn’t answer your queries, wouldn’t offer you help, or won’t be in contact at all should problems arise.
That’s why you need to choose a host that has several support systems in place so that you could easily get in touch with them if you have questions or encounter difficulties along the way.
6. Loss of Sales
If you’re relying on your site to generate leads and sell your products, every minute that your site goes offline is costing you money. So, ensure that you work with a host that offers an uptime guarantee of at least 99.9 percent. That way, your site remains online 99.9 percent of the time.
So, if you always find your site offline because of an error, then maybe it’s high time that you upgrade your hosting package, or you could consider switching to a better host.
Your Web Host of Choice is Important
Website hosting matters more than you think. Instead of looking for the cheapest option that you could chance upon, you need to research your best possible options first.
You can always switch to a new host anytime, but you should make the right decision the first time around. Pick a host that allows you to scale over time instead of having to switch hosting providers and going through the hassle of migrating your whole site as your site grows, over time.
The original version of this article was first published on V3Broadsuite.
- 6 Ways a Low-Quality Web Host Can Affect Your Website - January 23, 2020
