Big Data. It seems like you can’t go anywhere without hearing about it. As more and more devices become connected via the IoT, companies everywhere are scrambling to collect, structure, and organize all of the data they can about their customers’ habits and desires. The only question: who is helping them use that data to maximize it’s power for their …
It’s easy to focus on the content of a digital advertisement. Does it accurately reflect your brand’s message? Does it engage your target audience? Does it grab and hold attention? Today, we’ve added another key question to the conversation: In a world where fake news stories and inflammatory, derogatory content are ever-present online—and a world where programmatic advertising is the norm—what is …
The digital skills gap is widening. Help your employees and your business by focusing on skill development. Here are a few tips.
AI has started to change the way marketers work. Here are 8 examples of AI in marketing that you should be aware of and may want to consider.
Is your data lake as productive as you want? Before you abandon the process completely try these four tips to turn it around.
If you want to see how tech trends transition to action, follow the money. Here’s how SaaS CMOs are spending their budgets.
Many of you have asked for my opinion on the Facebook and Cambridge Analytica data scandal and what it means for the future of Facebook so here it is: No company can survive very long without its customers’ (or users’) trust. Banks, insurance companies, retailers, hotels… it doesn’t matter: Lose your customers’ trust, and they will take their business elsewhere. …
Mobile marketing technology is constantly on the move, and small retailers have taken note. That’s because many struggle to keep up, according to RetailMeNot’s report.
AI is about to shake up search—and SEO—as you know it. Here’s what you need to know.
Email marketing can be incredibly effective, if done right. Here are 10 essential facts and statistics to help optimize your email marketing efforts.