There are a lot of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. Let’s take a look at the six dimensions of a B2B buyer persona.
CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt.
Most companies struggle with software adoption. The application of data and the utilization of a growing category of digital adoption platforms can streamline the deployment of software and successful employee adoption across the enterprise.
In a world where the idea of “in-person” interactions is quickly becoming less common, professionals around the globe must plug into social media to build their personal brands and networks.
Here are six tactics to help boost the performance of your SaaS website’s content marketing campaign.
As more businesses are taking their operations online, they need to create bonds with an online community.
Just how important is personalization? In this year’s annual Twilio Segment report, first released in 2017, the opinions of nearly 3,000 consumers and business decision makers, showed that personalization has become a “basic expectation” among consumers. A dive into the state of personalization.
Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.
Data breaches continue to plague companies and harm consumers. Passwords are too often what we depend upon to keep our data safe, but too often they don’t work. A look at password challenges and the role of business and consumers in keeping data more safe.
Increasing pressure on data privacy is putting more necessity on enterprise CMOs and leaders to facilitate first-party data and CDP solutions will be key to enabling enterprises to unlock customer data and experiences without being intrusive or relying on no longer available third-party data.