As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?
Is Your eCommerce Branding up to Scratch?
Branding plays a huge role in how returning and potential customers perceive your eCommerce business. It’s not all about looking pretty – although it does help – it’s also about creating an emotional connection to your business and demonstrating what makes your brand unique.
Top Tips for Efficient Communication with Your SEO Team
SEO is the foundation of a thriving digital presence, which is why you need a dedicated SEO team at your side. Use these tips to elevate your communication with your SEO team, stay on the same page at all times, and work together to take your business forward.
How 2020 Is Shaping Customer Engagement Now And In The Future
Twilio just released its State of Customer Engagement Report for 2021. Here are the trends that CMOs need to pay attention to.
Honesty, Transparency, and Data Collection: Improving Customer Trust and Loyalty
Some companies are leading the push for better data privacy and are being rewarded with customer loyalty. Here are the standouts you might not have heard about.
4 Social Media Marketing Trends We’ll See in 2021
Here are 4 relative trends that experts expect to see continue into 2021 in the world of social media marketing.
How to Create More Meaningful Connections in a Remote World
In this episode of Future of Work Talk and the Futurum Tech Webcast, host Shelly Kramer is joined by Shameem Smillie, the Director of Global Contact Center Solutions at Mitel for a conversation around connection, personalized customer experiences, and what ‘meaningful connections’ mean in a digital world, what the future of work looks like in post-pandemic times — and some practical ways businesses can think about strengthening their communication skills.
What Should CMOs Focus On In 2021?
Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.
How To Use Heatmaps For SEO Strategy
For measuring activity in graphic or color form, a heatmap is a really useful SEO tool that paints an image of your website user activity. Here’s what you need to know.
Why You Need to Look for the Non-obvious in Your Data
Machines can be taught to identify patterns in historical data, but it takes a human skill to see and use non-obvious data to facilitate growth and create customer value.
