Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the problem. Trying to tighten the …
Why Podcasts Rule as Part of Your Content Marketing Strategies
As you work on updating your content marketing strategy as the year progresses, make sure it includes podcasts. Why? Well, about 48 million Americans listen to podcasts, and that number is likely to keep increasing in the near future. In fact, experts predict that revenue from podcasts will reach $659 million by 2020, up quite a bit from $314 million …
B2B Buyers Are Bored to Death with Your Marketing Speak
B2B buyers have spoken, by way of a recent survey conducted by WHM and Propeller Insights, and they are bored to death with your marketing speak. Sound harsh? It’s not intended to be. Here’s the deal, B2B buyers are surrounded every day with creative, innovative, interesting content by way of time spent on Instagram, YouTube, Twitter, Snap, and even Facebook …
Why a Data-Driven Marketing Culture Needs To Be at the Top of Your List
The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60 percent per year. Rich media – audio, video, images, and research data, all of which are non-text data types – are leading the pack of data sources. All of this data falls into the category of unstructured data, …
How to Make an Emotional Connection With Consumers Through Your Website
Fifty milliseconds. That’s all the time it takes for someone to establish an opinion about your website, and that opinion will go on to inform that person’s impression of your brand. It’ll also affect that potential customer’s every subsequent action—or inaction, at that. So how do you make an emotional connection with consumers? That’s why dynamic design is so important …
8 Tips on How to Create a Powerful E-Commerce Website
A lot of enterprises have realized that the best way to remain competitive is by moving their businesses online, and this is one of the reasons that has led to the burgeoning of the e-commerce industry. In a study by eMarketer, the e-commerce sales have recorded annual double-digit growth in the past decade and by 2020, it is expected that …
How to Create Content Regularly and Never Burn Out
Content creation is a tough process to scale. Your team always needs to come up with unique and searchable angles and it’s too easy to lose inspiration. So how do you create content regularly for your corporate blog? Here are my own tips: Update Existing Content Now Needing New Information What about old content that is based around a subject …
The Ins and Outs of Digital Experience Management
A week ago, I ordered a product online using Walmart’s web-to-store functionality. The web site indicated there were only five of these products left in inventory—so rather than rushing to a store that carried it, I figured I’d click “buy” and pick it up at my earliest convenience. It seems like a great service, right? Except, when I went to …
5 Must-Do Steps to Increasing Website Conversions
Whether you own a business or work for someone else’s business, selling more products to more consumers is constantly top of mind. It’s pretty much the name of the game when it comes to keeping a business not only alive, but thriving and growing. Having a website is a great start…but a website alone is not enough. In fact, if …
9 Tools for Effective Marketing Collaboration
Think with Google conducted a survey that found that 93 percent of marketers believe that it is critical to collaborate across all boards when it comes to marketing. This lines up with what we have always been told, doesn’t it? Working together saves the day, especially using effective marketing collaboration tools. So, why aren’t we making more of an effort …
