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Is AI Overhyped? Getting Real about the True Power of Technology

In AI by Daniel NewmanLeave a Comment

For the last few years we’ve done nothing but talk about the power of AI and how it’s going to transform every industry in some way. Granted we are already seeing changes in our lives both in the workplace and at home, with Alexa managing our playlists and Nest monitoring our backyard security detail. But is AI overhyped? Sure, it’s …

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How to Measure Your Inbound Marketing Success

In CMO/Marketing by Kristi BjornaasLeave a Comment

It’s not enough to just set an inbound marketing strategy and forget it. You need to measure it and continue to tweak and adapt it so it’s reaching its fullest potential. In order to do this, it’s essential to keep up with your analytics across all of your marketing platforms. Looking into your inbound marketing measurement data can be overwhelming, so …

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Emerging Tech Trends For 2019

In Technology by Maddie DavisLeave a Comment

Over the past few years, technology has been advancing at a rapid pace. While developments continue to exceed our expectations, predicting what’s next, and when it’ll arrive is becoming increasingly difficult. Looking into the future, there are several exciting emerging tech trends for 2019. Here’s a quick look at a bit of what’s (possibly) to come. Emerging Tech Trends for …

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Instagram Phishing: How to Prevent It and What to Do If It Happens to You

In Security by Patricia EvansLeave a Comment

Phishing is the most popular way to hack Instagram accounts, because, according to the hackers themselves, it’s the easiest! Instagram Phishers simply create a fake login page that looks just like the one on the “real” Instagram. Hackers create this spoofed login page through fake apps promising to help manage Instagram users’ accounts and use free hosting and paid accounts …

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LinkedIn: The Most Important Channel for B2B Marketers

In CMO/Marketing by Shelly KramerLeave a Comment

As a B2B marketer you may consider LinkedIn nothing more than a job search site, but if that’s what you’re thinking, you’re dead wrong. While LinkedIn is without question the first place people go when they’re looking for a new job, the world’s biggest business social network is also a veritable powerhouse of business opportunities. Want to know why LinkedIn …

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Feeling the Burnout? Protecting Yourself and Your Employees from Work Fatigue

In Future of Work by Daniel NewmanLeave a Comment

It’s an ironic story: the very same technology that is allowing employees to work with greater flexibility outside the office is also making them slaves to their jobs. It would not be an exaggeration to say employees feeling the burnout is now an epidemic. The physical and psychological effects of burnout cost companies $125 billion to $190 billion in healthcare …

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Betting on e-Commerce and Social Media: Will the Snapchat and Amazon Partnership Pay Off?

In AI by Daniel NewmanLeave a Comment

If you haven’t already spent enough money by clicking Facebook and Instagram ads specifically tailored to your individual shopping habits, watch out. This week, Snapchat and Amazon announced a partnership that brings augmented reality (AR) to the forefront of the social media shopping experience. Oh, and it makes it even easier to spend money in the process. As part of …

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Customer Experience Fuels Today’s Retail [Report]

In CMO/Marketing by Shelly KramerLeave a Comment

There was a time when retailing was a relatively straightforward process. Open a store, stock the shelves, advertise, and sell. In today’s rapidly evolving retail landscape, however, the digitally-immersed consumer has different expectations and there’s no question that customer experience fuels today’s retail. Consumers no longer just shop in stores, and they no longer just want to shop online. What …