Are you looking forward to seeing the latest iPhone? It will be interesting to see exactly what Apple will (or will not) deliver this time around.
Email personalization plays a big role in marketers’ ability to acquire and nurture leads. Here’s how to pull that off.
Integrating online and offline marketing is key if you want to boost your lead gen. Here’s why.
“Figures often beguile me,” wrote Mark Twain in the early twentieth century, “particularly when I have the arranging of them myself; in which case the remark attributed to Benjamin Disraeli, prime minister of the United Kingdom in 1804, would often apply with justice and force: ‘There are three kinds of lies: lies, damned lies, and statistics.’” Whether the attribution to the former …
Leveraging artificial intelligence (AI) as part of your social media strategy can bolster your lead generation efforts. Here’s how.
While data should be a vital part of your marketing strategy, don’t forget that it’s really about personalization and adaptability. These brands are doing it right.
Shelly Kramer moderated a panel discussion at a recent PegaWorld event. Here are insights on how women are driving innovation in senior leadership
B2B sales prospecting is difficult and often discouraging. Let’s look at why and a few nontraditional ways to be more successful.
Email marketing, once viewed as something of a pioneer in segmentation and personalization, has largely remained an essential, if unexciting part of the marketer’s toolbox, despite the disruptive innovation that we have seen in other marketing channels. Now though, email looks set to take center stage once again as marketers explore how to use real-time data to serve dynamically targeted …
Marketing may have found a magic bullet in AI. Companies like Salesforce and IBM have recently unleashed a new round of accessible and affordable AI marketing tools that take the guesswork—and grunt work—out of marketing. The systems can save companies time and money, while also improving lead conversion rates. Even better, they can do it automatically. Case in point: a Harley-Davidson dealership …