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StatReport: Mobile’s Impact on Email Marketing 

In Market Research by Shawn ElledgeLeave a Comment

I believe email marketing is important, and I often discuss the role it should play in your business toolkit. I’ve written about how to craft the perfect email and send it to the right people at the right time. With little overhead and exponential gains, all businesses should focus energy on their email marketing campaigns. It would be an obvious …

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Email Marketing—The Cornerstone of Your Lead Generation Program 

In Market Research by Shawn Elledge4 Comments

In my business, we often talk about the best way to generate leads. This is, after all, how we get customers in the door and clamoring for our product or service. There are several ways to generate leads—inbound and outbound strategies, content creation, and social media. These all have their place in your marketing toolbox, but there’s a single cornerstone …

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Want more ROI from your email marketing in 2017? Read this.

In Market Research by Shawn ElledgeLeave a Comment

Oh, you thought email was dead? Quite the contrary. Email is a valuable tool for marketers, serving as a cost-effective channel for supporting lead gen and lead nurturing. In addition, email provides a pathway for continued audience engagement—a must in an age when consumers are more mobile and empowered than ever before. Need proof? A recent Econsultantcy report found email …

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Want To Sell More? Online Events and Webcasts Could be the Content B2B Marketers are Missing.

In Market Research by Shelly KramerLeave a Comment

The cornerstone of B2B marketing is giving prospective customers what they need, when they need it. This helps them find the information and resources they need and, equally as important, it helps B2B marketing teams move those prospects along through the sales process, ultimately ending with a handoff to the sales team and the holy grail—conversion. It probably goes without …

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Marketing Automation: Table Stakes for Today’s Businesses

In Market Research by Shawn ElledgeLeave a Comment

Marketing automation is a rapidly growing field, with about 49 percent of companies currently adopting this technology. Usage grows to 55 percent with B2B companies—proof of its limitless potential for business-to-business brands. Marketing automation takes over repetitive business tasks such as posting on social media sites, sending emails, and generating fresh website content. The benefits of this technology are numerous—if …

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Are You Segmenting Your Lead Database? You Should Be—Here’s a FREE Guide to Show You How.

In Market Research by Eric VidalLeave a Comment

Are you a B2B marketer who loves data? Do you have a passion for generating and qualifying leads that result in more conversions for your company? Have you invested in technologies like Customer Relationship Management (CRM) and Marketing Automation Platforms (MAP) to facilitate those processes? If so, it sounds like you’re doing everything right—that is, as long as you’re practicing …

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Key to B2B Success: Marketing Automation

In Market Research, Social Media Strategy, Technology by Shawn Elledge1 Comment

B2B companies are rapidly coming to the realization that marketing automation is table stakes in today’s business world. Marketing automation can deliver what marketers (and sales teams) and need most—ROI on marketing budget allocations and qualified leads in hand for sales teams. However, adopting and implementing marketing automation is rarely an easy undertaking. Let’s talk about why marketing automation is …

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B2B Marketing Automation: The Good, The Bad, and The Reality

In Market Research, Social Media Strategy by Eric VidalLeave a Comment

B2B marketing automation is hot right now. In fact, a recent report valued the systems revenue in the U.S. market at $1.8 billion—a 50 percent year-over-year increase for the third year in a row. Let’s explore the trends behind the growth, what challenges are facing the industry, and what it all means for your business. The Good  Marketing automation simply …

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Can Artificial Intelligence Fuel Your Lead Generation Efforts?

In Technology by Shelly KramerLeave a Comment

Let’s play a little word association game. I say:  Connecting with your audience and improving brand awareness. You say:  Content and Social! I say:  Staying competitive in a mobile world. You say:  Digital transformation! I say:  Revolutionizing B2B sales and lead generation. You say:  Artificial intelligence! Wait . . . what? Yes, it’s true. Here’s why. Siri and Cortana, meet …

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Generation Z: Teens, Tech, and What the Future Holds

In Market Research, Mobile, Technology by Shelly Kramer3 Comments

I abhor sweeping generalizations and tossing all members of a demographic group into a stereotype. While the reality is that it is not uncommon for people in certain age groups to have distinct preferences, interests, and tendencies, this doesn’t necessarily apply to all in that age group, and there are exceptions in every instance. But, whether you’re a marketer, a …