With the rapid proliferation of analytics, machine learning and AI, is the CMO role at risk? Perhaps not immediately, but it could be if CMOs don’t change as fast as the technology is changing around them.
Marketers are collecting a lot more than just leads and using event data for a surprising range of purposes beyond just serving up better content and snacks.
Here are three golden rules for optimizing customer service and your brand’s customer experience. These should be obvious, yet are too often ignored.
Online digital marketing is far more advanced, effective, and diverse today than it has ever been. Let’s take a look at some online marketing trends that are making waves.
The best technology companies know that customer education is a key to creating business value. See how they lock-in loyalty through smart training tactics.
Have you been struggling to see tangible results from your social media strategy? Building traffic is tough but doable. Here are 9 tips to get you started.
If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.
Let’s take a look at some digital marketing strategies that companies have successfully employed to shape the customer journey.
Let’s examine the importance of customer reviews and how you can use them to your benefit in a user-generated content strategy.
No matter the type of business you run, whether it’s B2B or B2C, lead generation is a must. These 6 tips can help generate leads and potentially double your results.