Amazon has made large hiring and upskilling investments throughout the global pandemic. This has led to more than 100,000 jobs. Why these investments are good for the future of Amazon and its overall brand affinity.
How to Sync Marketing and Sales to Achieve Growth
Sync Marketing and Sales and achieve new growth. Misalignment costs 10% or more of revenue. Imagine what you could do with that 10%!
Apple’s iOS 14 Privacy Update Changes The Complexion Of User Data Collection
With its new privacy update impacting the way advertisers collect data, Apple is changing the complexion of data collection which will materially change the way advertisers collect and use data to deliver targeted ads and customer experience.
The State of B2B Influencer Marketing [Research]
Marketers who’ve embraced best practices in B2B influencer marketing have achieved remarkable results. Find out how in this recent research.
How to Move from a Lead Gen Machine to an Organic Growth Machine
When you’re focused on sales NOW, it’s important to develop a sustainable lead generation machine so your company never suffers from a lack of sales activity.
Top 10 Digital Transformation Trends for 2021
What will the biggest tech and digital transformation trends be for 2021? In this piece we highlight 10 of the biggest trends that will impact the way we work, live and communicate in the coming year.
How Tech Is Leading A Marketing Comeback Following The Pandemic Driven Slowdown
After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.
8 Best Practices to Create an Effective Customer Journey Map
Creating a customer journey map enables you to visualize the path your customers enabling you to make better connections and ultimately more sales.
The Benefits (& Limitations) of Marketing Automation
Are you looking for the best way to include marketing automation in your business operations? If yes, here’s the info you should know before you get started.
4 Key Customer Experience Metrics Brands Should Be Tracking
As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.
