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Content Marketing Basics: Everything You Need to Know to Run a Successful Marketing Campaign

In Marketing by Andriana MoskovskaOctober 24, 2019Leave a Comment

Let’s take a look at content marketing basics: what it is, how it works, why businesses and companies invest everything they have in it, and what makes it so special.

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Why Marketing for Connection Instead of Sales Drives Conversions

In Marketing and Social Business by Adrian JohansenOctober 22, 2019Leave a Comment

As marketing and the way that customers engage with businesses evolve, conversion-based marketing is fading out. Instead, businesses are marketing for connection. Here’s what you need to know.

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The Secrets of Using Big Data Effectively in Sales and Marketing

In Marketing by Dan YeoOctober 17, 2019Leave a Comment

Sales and marketing teams consistently face an uphill battle with big data. Let’s examine a few secrets for using big data effectively in sales and marketing.

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How Blockchain is Changing Digital Marketing

In Digital Transformation by Daniel NewmanOctober 16, 2019Leave a Comment

Blockchain is changing digital marketing, driving transparency and digital control back to users. Let’s explore the trend and what it means to marketers.

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4 of the Biggest Email Marketing Trends of 2019

In Marketing by Ash SallehOctober 15, 2019Leave a Comment

Let’s take a look at four of the most important email marketing trends that made a significant impact this year.

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Voice Technology and CRM: A New Partnership?

In AI by Daniel NewmanOctober 9, 2019Leave a Comment

Voice technology is about to become a big component to powering CRM with companies like Salesforce and Microsoft betting on the impact of voice technology, AI and chatbots for CRM.

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12 Ways to Use Online Content to Drive Your Business

In Marketing by Ellie RichardsOctober 3, 2019Leave a Comment

In today’s connected world, online content can prove to be the driving force behind your business. Here are 12 ways to use online content for success.

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Three Ecommerce Industry Trends to Watch in 2020

In AI by Ann SmartySeptember 30, 2019Leave a Comment

This industry has changed the lives of both buyers and sellers alike. So, how is ecommerce going to evolve in the near future?

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Which Type of Influencer is Right for Your Brand

In Marketing by Andriana MoskovskaSeptember 23, 2019Leave a Comment

If you’ve decided to try influencer marketing how do you determine which influencers are the right fit for your brand? Let’s take a look.

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Attraction Marketing Tips For Extended Enterprise Learning Success

In Marketing by John LehSeptember 18, 2019Leave a Comment

How can attraction marketing techniques drive demand for extended enterprise learning? Tips from independent LMS analyst John Leh.

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