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How to Make an Emotional Connection With Consumers Through Your Website

In Leadership by Jennifer TomlinsonLeave a Comment

Fifty milliseconds. That’s all the time it takes for someone to establish an opinion about your website, and that opinion will go on to inform that person’s impression of your brand. It’ll also affect that potential customer’s every subsequent action—or inaction, at that. So how do you make an emotional connection with consumers? That’s why dynamic design is so important …

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8 Tips on How to Create a Powerful E-Commerce Website

In Technology by Brie MoreauLeave a Comment

A lot of enterprises have realized that the best way to remain competitive is by moving their businesses online, and this is one of the reasons that has led to the burgeoning of the e-commerce industry. In a study by eMarketer, the e-commerce sales have recorded annual double-digit growth in the past decade and by 2020, it is expected that …

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How to Create Content Regularly and Never Burn Out

In Marketing by Ann SmartyLeave a Comment

Content creation is a tough process to scale. Your team always needs to come up with unique and searchable angles and it’s too easy to lose inspiration. So how do you create content regularly for your corporate blog? Here are my own tips: Update Existing Content Now Needing New Information What about old content that is based around a subject …

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The Ins and Outs of Digital Experience Management

In Digital Transformation by Daniel NewmanLeave a Comment

A week ago, I ordered a product online using Walmart’s web-to-store functionality. The web site indicated there were only five of these products left in inventory—so rather than rushing to a store that carried it, I figured I’d click “buy” and pick it up at my earliest convenience. It seems like a great service, right? Except, when I went to …

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9 Tools for Effective Marketing Collaboration

In Marketing by Ann SmartyLeave a Comment

Think with Google conducted a survey that found that 93 percent of marketers believe that it is critical to collaborate across all boards when it comes to marketing. This lines up with what we have always been told, doesn’t it? Working together saves the day, especially using effective marketing collaboration tools. So, why aren’t we making more of an effort …

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6 Ways to Engage Email Subscribers With Creative Content (And Drive Sales)

In Marketing and Social Business by Patrick FosterLeave a Comment

Email might offer one of the highest ROIs in marketing, but that doesn’t mean that there’s a shortage of failed campaigns. If your email isn’t performing as well as expected, creative content can help engage email subscribers. Boosted by content, emails enjoy more opens, engagement, build better relationships and, most importantly, drive sales. Here’s how: Achieve Cut-Through with User-Generated Content …

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Are You PhishProof?

In Security by Alex PattersonLeave a Comment

Phishing is one of the most common forms of cybercrime, so if you’re online, you’ve likely been targeted by a phishing attack—and you might not even know it. So what is phishing exactly? It’s the act of collecting personal information—including bank account numbers, passwords, and usernames—through electronic means, such as deceptive email messages and phone calls. According to RSA’s report …

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Corporate Communications Challenges: Distributing Live Corporate Videos

In Leadership by Eric VidalLeave a Comment

Video has been big in just about every industry in recent years, so it makes sense that it’s also used frequently in the corporate world. In particular, live streaming video has exploded in popularity in the last couple of years. In fact, a survey by Wainhouse Research found that streaming video is considered an effective communications tool by 90 percent …

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How to Research Keywords for Social Media Marketing

In Social Media Strategy by Ann SmartyLeave a Comment

Creating an effective social media marketing strategy is much more than scheduling social media updates and monitoring your engagement. You also need to meet your audience needs, answer their questions and offer them what they want to know. You need to do keyword research to get to know your audience. In other words, social media marketing should be well integrated …