With the rapid proliferation of analytics, machine learning and AI, is the CMO role at risk? Perhaps not immediately, but it could be if CMOs don’t change as fast as the technology is changing around them.
The Surprising Ways Marketers Are Using Event Data (Research)
Marketers are collecting a lot more than just leads and using event data for a surprising range of purposes beyond just serving up better content and snacks.
Three Golden Rules for Optimizing Customer Experience
Here are three golden rules for optimizing customer service and your brand’s customer experience. These should be obvious, yet are too often ignored.
What are the Recent Trends in Online Marketing?
Online digital marketing is far more advanced, effective, and diverse today than it has ever been. Let’s take a look at some online marketing trends that are making waves.
Customer Education: How Smart Technology Companies Lock-In Value
The best technology companies know that customer education is a key to creating business value. See how they lock-in loyalty through smart training tactics.
How to Build Traffic from Social Media: Actionable FAQ
Have you been struggling to see tangible results from your social media strategy? Building traffic is tough but doable. Here are 9 tips to get you started.
Customer Journey Map: Why The CIO And CMO Must Collaborate
If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.
Digital Marketing Strategies That Shape The Customer Journey
Let’s take a look at some digital marketing strategies that companies have successfully employed to shape the customer journey.
The Importance of a Review: How to Shape a User-Generated Marketing Strategy
Let’s examine the importance of customer reviews and how you can use them to your benefit in a user-generated content strategy.
Lead Generation Hacks: 6 Ways to Double Your Incoming Leads
No matter the type of business you run, whether it’s B2B or B2C, lead generation is a must. These 6 tips can help generate leads and potentially double your results.
