For today’s B2B marketers, a focus on customer experience is essential. These 5 tactics can help turn prospects into customers.
In an attempt to make email more secure, the U.S. Department of Homeland Security just announced it will now require federal agencies to adhere to two security protocols: DMARC and STARTTLS. These measures should make it harder for hackers to intercept emails or impersonate government officials via email. In particular, DMARC—which stands for Domain-based Message Authentication, Reporting and Conformance—can detect …
Technology, and specifically Artificial Intelligence and Deep Learning, are reshaping modern marketing today. Here’s what you need to know.
White papers are among the most effective lead generation tools, but you have to promote them in order to get results. Here’s what you need to know.
AI can individualize every interaction with customers, making it the perfect tool for personalization. Here’s how.
Are you looking forward to seeing the latest iPhone? It will be interesting to see exactly what Apple will (or will not) deliver this time around.
Email personalization plays a big role in marketers’ ability to acquire and nurture leads. Here’s how to pull that off.
Integrating online and offline marketing is key if you want to boost your lead gen. Here’s why.
“Figures often beguile me,” wrote Mark Twain in the early twentieth century, “particularly when I have the arranging of them myself; in which case the remark attributed to Benjamin Disraeli, prime minister of the United Kingdom in 1804, would often apply with justice and force: ‘There are three kinds of lies: lies, damned lies, and statistics.’” Whether the attribution to the former …
Leveraging artificial intelligence (AI) as part of your social media strategy can bolster your lead generation efforts. Here’s how.