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Want Real Leads? Quit Focusing on the Sales Funnel

In Market Research by Shelly KramerLeave a Comment

Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they close or otherwise convert—whether by making a sale, getting an email address, or enticing the lead to take another desired action. What’s next? They repeat the process with another lead. And another. And another. While the linear approach is valid in many ways—after all, …

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Focused on Customer Acquisition? Is Marketing Automation Part of Your Game Plan?

In Mobile by Shawn ElledgeLeave a Comment

Everyone seems to want a piece of the marketing automation (MA) pie—probably because this pie is now worth an estimated $1.8 billion. That’s a 50 percent annual increase for the third year in a row. If your business focuses on customer acquisition, you need marketing automation in your game plan. Learn how to leverage this increasingly popular marketing tool to …

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Knowledge Transfer: The Key to Business Sustainability and Digital Transformation Success #DigitalTransformation Talk 003

In Digital Transformation Talk, Video by Shelly KramerLeave a Comment

The transfer of information from generation to generation is vital to the success of any business. It’s never been more important than it is now, when we are seeing Baby Boomers begin to retire and Gen Xers and Millennials in key leadership roles, assuming the responsibility of continued business growth and success. Developing a “tribal culture” and devoting a concerted …

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The Freelancer’s Guide to the Gig Economy

In Technology by Shelly KramerLeave a Comment

Are you a freelancer? Do you have a paying side gig—or three? If so, you’re not alone. At the Bureau of Labor Statistics’ last count in May 2015, there were 15.5 million self-employed people in the US—up an impressive million from 2014’s assessment. A separate study by software company Intuit projected that by 2020, the number of independent contractors would …

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The B2B Content Syndication Report

In Technology by Shelly KramerLeave a Comment

The modern B2B marketer rightly recognizes the power of quality content to educate, inform, and ultimately engage with their target customers as a key part of their lead generation strategy. However good it might be, the impact of content will be severely limited if it’s only available within the narrow confines of an organization’s own digital walls, which is something …

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Remarketing vs. Retargeting: What They Are, Why You Need Them

In Social Media Strategy by Shelly Kramer1 Comment

Today’s consumers are digital creatures, so for brands, capitalizing on the connection and conversion opportunities provided by mobility is key. Remarketing and retargeting are two common and highly effective ways marketers generate and nurture leads. Although the strategies are often discussed as though they’re interchangeable, the truth is remarketing and retargeting are two different animals. Let’s explore what they are, …

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The New Tech + Media Landscape [and What You Need to Know to Survive It]

In Social Media Strategy by Shelly KramerLeave a Comment

After having this browser tab open for weeks on my desktop, I finally made time to dig into tech strategist, Michael Wolf’s presentation to the WSJDLive, the Wall Street Journal’s Global Tech Conference. What a great presentation this was and after making it through all 177 slides, it’s almost impossible to pick just a few topics to discuss, but I …

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StatReport: Mobile’s Impact on Email Marketing 

In Market Research by Shawn ElledgeLeave a Comment

I believe email marketing is important, and I often discuss the role it should play in your business toolkit. I’ve written about how to craft the perfect email and send it to the right people at the right time. With little overhead and exponential gains, all businesses should focus energy on their email marketing campaigns. It would be an obvious …