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The B2B Content Syndication Report

In Technology by Shelly KramerLeave a Comment

The modern B2B marketer rightly recognizes the power of quality content to educate, inform, and ultimately engage with their target customers as a key part of their lead generation strategy. However good it might be, the impact of content will be severely limited if it’s only available within the narrow confines of an organization’s own digital walls, which is something …

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Remarketing vs. Retargeting: What They Are, Why You Need Them

In Social Media Strategy by Shelly Kramer1 Comment

Today’s consumers are digital creatures, so for brands, capitalizing on the connection and conversion opportunities provided by mobility is key. Remarketing and retargeting are two common and highly effective ways marketers generate and nurture leads. Although the strategies are often discussed as though they’re interchangeable, the truth is remarketing and retargeting are two different animals. Let’s explore what they are, …

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The New Tech + Media Landscape [and What You Need to Know to Survive It]

In Social Media Strategy by Shelly KramerLeave a Comment

After having this browser tab open for weeks on my desktop, I finally made time to dig into tech strategist, Michael Wolf’s presentation to the WSJDLive, the Wall Street Journal’s Global Tech Conference. What a great presentation this was and after making it through all 177 slides, it’s almost impossible to pick just a few topics to discuss, but I …

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StatReport: Mobile’s Impact on Email Marketing 

In Market Research by Shawn ElledgeLeave a Comment

I believe email marketing is important, and I often discuss the role it should play in your business toolkit. I’ve written about how to craft the perfect email and send it to the right people at the right time. With little overhead and exponential gains, all businesses should focus energy on their email marketing campaigns. It would be an obvious …

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Email Marketing—The Cornerstone of Your Lead Generation Program 

In Market Research by Shawn Elledge4 Comments

In my business, we often talk about the best way to generate leads. This is, after all, how we get customers in the door and clamoring for our product or service. There are several ways to generate leads—inbound and outbound strategies, content creation, and social media. These all have their place in your marketing toolbox, but there’s a single cornerstone …

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Want more ROI from your email marketing in 2017? Read this.

In Market Research by Shawn ElledgeLeave a Comment

Oh, you thought email was dead? Quite the contrary. Email is a valuable tool for marketers, serving as a cost-effective channel for supporting lead gen and lead nurturing. In addition, email provides a pathway for continued audience engagement—a must in an age when consumers are more mobile and empowered than ever before. Need proof? A recent Econsultantcy report found email …

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Want To Sell More? Online Events and Webcasts Could be the Content B2B Marketers are Missing.

In Market Research by Shelly KramerLeave a Comment

The cornerstone of B2B marketing is giving prospective customers what they need, when they need it. This helps them find the information and resources they need and, equally as important, it helps B2B marketing teams move those prospects along through the sales process, ultimately ending with a handoff to the sales team and the holy grail—conversion. It probably goes without …

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Marketing Automation: Table Stakes for Today’s Businesses

In Market Research by Shawn ElledgeLeave a Comment

Marketing automation is a rapidly growing field, with about 49 percent of companies currently adopting this technology. Usage grows to 55 percent with B2B companies—proof of its limitless potential for business-to-business brands. Marketing automation takes over repetitive business tasks such as posting on social media sites, sending emails, and generating fresh website content. The benefits of this technology are numerous—if …

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Are You Segmenting Your Lead Database? You Should Be—Here’s a FREE Guide to Show You How.

In Market Research by Eric VidalLeave a Comment

Are you a B2B marketer who loves data? Do you have a passion for generating and qualifying leads that result in more conversions for your company? Have you invested in technologies like Customer Relationship Management (CRM) and Marketing Automation Platforms (MAP) to facilitate those processes? If so, it sounds like you’re doing everything right—that is, as long as you’re practicing …