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Preparing for the Future by Embracing Radical Innovation

In Technology by Daniel NewmanLeave a Comment

What does it take as a business to stay relevant? Does it take sticking to the corporate process and never budging? Or, does it take disrupting your market with something completely and totally new as often as you can handle? What if staying relevant meant that neither one of these extremes must be the answer? Instead, it is time businesses …

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How to Become a Webinar Master in Under an Hour

In Marketing by Eric VidalLeave a Comment

Are you utilizing webinars to promote your business’ products or services? If not, you should be. A webinar can be an important part of your marketing plan due to its conversational and engaging nature. It gives you the ability to speak directly to your audience, while answering questions, gaining feedback and building relationships between you and your viewers. Being a …

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Is Your Company Ready for Blockchain?

In Technology and Innovation by Daniel NewmanLeave a Comment

Okay, maybe you haven’t quite grasped the concept of blockchain on a technical level. But before you accept or nix the idea that your company is ready for blockchain, let’s take a few minutes to consider the technology’s benefits—specifically in relation to your company’s business goals. If you’re like most people, blockchain still feels like an amorphous magical creature that …

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3 Ways to Embrace Digitization to Improve Productivity

In Technology and Innovation by Daniel NewmanLeave a Comment

Going back to Economics 101, productivity is the stimulus that our economy needs. When productivity increases, wages and standards of living follow suit, causing the demand for goods and services to increase along with them. In a world where technology advances on a daily basis could we really be seeing a decline in productivity? You bet. According to a recent …

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Preparing for the Digital Transformation: Future-Proofing Your HR Strategy

In Technology by Eric VidalLeave a Comment

Change is inevitable in business. We are currently undergoing a major transformation right now that is impacting how we recruit, hire, onboard and engage our employees. That shift is a digital one. My colleague, Daniel Newman, literally wrote the book about how to future-proof your business in this digital age, but what about HR in particular? We’ve recently covered the …

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Want Better Customer Experience? Combine CRM And Customer Feedback

In Technology by Daniel NewmanLeave a Comment

If you are not focused on receiving and using customer feedback, you are missing out on an amazing growth tool. Gathering feedback throughout the entire customer journey is of great importance to the buyer life cycle, marketing campaigns and the entire customer experience. Integrating your CRM and customer feedback could be the secret to your success. According to a recent …

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Analyzing the Increase in Digital Trust Initiatives

In Technology by Daniel NewmanLeave a Comment

The power to purchase products lies in the consumer’s hands and now, thanks to our connected world, they have more information than ever before. A company’s moral code, how they handle customer relationships, and how the execute communication are all high priorities in the buying decision. More and more businesses are moving towards a transparent supply chain and interactions with …

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5 Reasons Employee User Experience Matters

In Technology by Daniel NewmanLeave a Comment

Technology is everywhere in our daily lives. In business, we rotate from email to cloud platforms to collaboration apps to video conferencing software on a daily basis. New software and apps are developed and introduced constantly for employee use with the promise to make our lives easier. But do they really? Successful businesses around the country are starting to realize …

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Why Marc Benioff’s AI Bet Will Power Salesforce’s Next Wave of Growth

In Market Research by Daniel NewmanLeave a Comment

In September 2016, Salesforce Einstein — the artificial-intelligence solution — was unveiled as the ultimate companion to helping businesses manage their relationships with customers. With the exponential growth of data and Salesforce’s desire to become more predictive and prescriptive along every step of the customer journey, CEO Marc Benioff saw the integration of AI as a natural next step in …