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Moving employees away from email to collaboration tools is difficult. Here’s what you need to know.
Salespeople on average spend 80 percent of the time qualifying leads and only 20 percent closing. Here’s how AI could change that:
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Your content can be impactful with the right call to Action. Marco Marini’s eight tips will guarantee more interaction for your brand.
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Being able to identify customers is key for marketing in all companies. Here’s how machine learning will make this process easier.
For today’s B2B marketers, a focus on customer experience is essential. These 5 tactics can help turn prospects into customers.
In an attempt to make email more secure, the U.S. Department of Homeland Security just announced it will now require federal agencies to adhere to two security protocols: DMARC and STARTTLS. These measures should make it harder for hackers to intercept emails or impersonate government officials via email. In particular, DMARC—which stands for Domain-based Message Authentication, Reporting and Conformance—can detect …
Technology, and specifically Artificial Intelligence and Deep Learning, are reshaping modern marketing today. Here’s what you need to know.