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Keyword Mapping: What It Is and How to Get Started

In Marketing by Karen EvansLeave a Comment

Using multiple keywords within a single blog post allows you to upskill your SEO game. The process of keyword mapping can help you determine which keywords to use and how relevant they would be for a particular page on your website. You, obviously, need to make sure not to overstuff the content with keywords, though. What is Keyword Mapping? Keyword …

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Make Your Marketing & Sales Playbook a Powerful Alignment Tool

In Technology by Laura PattersonLeave a Comment

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the problem. Trying to tighten the …

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Why Podcasts Rule as Part of Your Content Marketing Strategies

In Marketing by Shelly KramerLeave a Comment

As you work on updating your content marketing strategy as the year progresses, make sure it includes podcasts. Why? Well, about 48 million Americans listen to podcasts, and that number is likely to keep increasing in the near future. In fact, experts predict that revenue from podcasts will reach $659 million by 2020, up quite a bit from $314 million …

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B2B Buyers Are Bored to Death with Your Marketing Speak

In Marketing by Shelly KramerLeave a Comment

B2B buyers have spoken, by way of a recent survey conducted by WHM and Propeller Insights, and they are bored to death with your marketing speak. Sound harsh? It’s not intended to be. Here’s the deal, B2B buyers are surrounded every day with creative, innovative, interesting content by way of time spent on Instagram, YouTube, Twitter, Snap, and even Facebook …

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Why a Data-Driven Marketing Culture Needs To Be at the Top of Your List

In Marketing by Laura PattersonLeave a Comment

The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60 percent per year. Rich media – audio, video, images, and research data, all of which are non-text data types – are leading the pack of data sources. All of this data falls into the category of unstructured data, …

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How to Make an Emotional Connection With Consumers Through Your Website

In Leadership by Jennifer TomlinsonLeave a Comment

Fifty milliseconds. That’s all the time it takes for someone to establish an opinion about your website, and that opinion will go on to inform that person’s impression of your brand. It’ll also affect that potential customer’s every subsequent action—or inaction, at that. So how do you make an emotional connection with consumers? That’s why dynamic design is so important …

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8 Tips on How to Create a Powerful E-Commerce Website

In Technology by Brie MoreauLeave a Comment

A lot of enterprises have realized that the best way to remain competitive is by moving their businesses online, and this is one of the reasons that has led to the burgeoning of the e-commerce industry. In a study by eMarketer, the e-commerce sales have recorded annual double-digit growth in the past decade and by 2020, it is expected that …

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How to Create Content Regularly and Never Burn Out

In Marketing by Ann SmartyLeave a Comment

Content creation is a tough process to scale. Your team always needs to come up with unique and searchable angles and it’s too easy to lose inspiration. So how do you create content regularly for your corporate blog? Here are my own tips: Update Existing Content Now Needing New Information What about old content that is based around a subject …