Branding plays a huge role in how returning and potential customers perceive your eCommerce business. It’s not all about looking pretty – although it does help – it’s also about creating an emotional connection to your business and demonstrating what makes your brand unique.
SEO is the foundation of a thriving digital presence, which is why you need a dedicated SEO team at your side. Use these tips to elevate your communication with your SEO team, stay on the same page at all times, and work together to take your business forward.
Twilio just released its State of Customer Engagement Report for 2021. Here are the trends that CMOs need to pay attention to.
Some companies are leading the push for better data privacy and are being rewarded with customer loyalty. Here are the standouts you might not have heard about.
Here are 4 relative trends that experts expect to see continue into 2021 in the world of social media marketing.
In this episode of Future of Work Talk and the Futurum Tech Webcast, host Shelly Kramer is joined by Shameem Smillie, the Director of Global Contact Center Solutions at Mitel for a conversation around connection, personalized customer experiences, and what ‘meaningful connections’ mean in a digital world, what the future of work looks like in post-pandemic times — and some practical ways businesses can think about strengthening their communication skills.
Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.
For measuring activity in graphic or color form, a heatmap is a really useful SEO tool that paints an image of your website user activity. Here’s what you need to know.
Machines can be taught to identify patterns in historical data, but it takes a human skill to see and use non-obvious data to facilitate growth and create customer value.
Do you understand the impact that peer reviews make on the customer buying journey, including the B2B purchase journey? Here’s what you need to know.