It’s not enough to just set an inbound marketing strategy and forget it. You need to measure it and continue to tweak and adapt it so it’s reaching its fullest potential. In order to do this, it’s essential to keep up with your analytics across all of your marketing platforms. Looking into your inbound marketing measurement data can be overwhelming, so …
Emerging Tech Trends For 2019
Over the past few years, technology has been advancing at a rapid pace. While developments continue to exceed our expectations, predicting what’s next, and when it’ll arrive is becoming increasingly difficult. Looking into the future, there are several exciting emerging tech trends for 2019. Here’s a quick look at a bit of what’s (possibly) to come. Emerging Tech Trends for …
Instagram Phishing: How to Prevent It and What to Do If It Happens to You
Phishing is the most popular way to hack Instagram accounts, because, according to the hackers themselves, it’s the easiest! Instagram Phishers simply create a fake login page that looks just like the one on the “real” Instagram. Hackers create this spoofed login page through fake apps promising to help manage Instagram users’ accounts and use free hosting and paid accounts …
The Employee Engagement Crisis: How to Fix It In Your Organization
On a recent episode of my Future of Work Talk show, I interviewed my friend, Jill Christensen, best-selling author, international keynote speaker, and one of the leading experts in the world on the topic of employee engagement. I was initially drawn to Jill because we like, think about, write about, and speak about a lot of the same topics: The …
California’s IoT Law: The First State to Protect IoT Devices from Hackers
The IoT has been a gamechanger in the past few years, both personally and professionally. We are connected to everything, creating massive amounts of data which has been rather enticing to cyber criminals. IoT is seen as one of the most important aspects of technology today and also one of the most vulnerable. After the DDoS attack in 2016 it …
LinkedIn: The Most Important Channel for B2B Marketers
As a B2B marketer you may consider LinkedIn nothing more than a job search site, but if that’s what you’re thinking, you’re dead wrong. While LinkedIn is without question the first place people go when they’re looking for a new job, the world’s biggest business social network is also a veritable powerhouse of business opportunities. Want to know why LinkedIn …
Feeling the Burnout? Protecting Yourself and Your Employees from Work Fatigue
It’s an ironic story: the very same technology that is allowing employees to work with greater flexibility outside the office is also making them slaves to their jobs. It would not be an exaggeration to say employees feeling the burnout is now an epidemic. The physical and psychological effects of burnout cost companies $125 billion to $190 billion in healthcare …
Betting on e-Commerce and Social Media: Will the Snapchat and Amazon Partnership Pay Off?
If you haven’t already spent enough money by clicking Facebook and Instagram ads specifically tailored to your individual shopping habits, watch out. This week, Snapchat and Amazon announced a partnership that brings augmented reality (AR) to the forefront of the social media shopping experience. Oh, and it makes it even easier to spend money in the process. As part of …
Customer Experience Fuels Today’s Retail [Report]
There was a time when retailing was a relatively straightforward process. Open a store, stock the shelves, advertise, and sell. In today’s rapidly evolving retail landscape, however, the digitally-immersed consumer has different expectations and there’s no question that customer experience fuels today’s retail. Consumers no longer just shop in stores, and they no longer just want to shop online. What …
Are You Rewarding Agency Employees the Right Way?
Pause for a few seconds and make a mental note of the five-to-ten most recent examples of how you are rewarding agency employees within your organization. In other words, who got a raise, a bonus, a promotion, an award or some other form of recognition for a job well done? In many organizations, perhaps even most, those honors go to …
