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How to Avoid the Dangers of Data-Bias

In Technology by Shawn ElledgeLeave a Comment

“Figures often beguile me,” wrote Mark Twain in the early twentieth century, “particularly when I have the arranging of them myself; in which case the remark attributed to Benjamin Disraeli, prime minister of the United Kingdom in 1804, would often apply with justice and force: ‘There are three kinds of lies: lies, damned lies, and statistics.’” Whether the attribution to the former …

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Using Predictive Analytics to Improve Sales Leads

In Technology by Daniel NewmanLeave a Comment

Marketing may have found a magic bullet in AI. Companies like Salesforce and IBM have recently unleashed a new round of accessible and affordable AI marketing tools that take the guesswork—and grunt work—out of marketing. The systems can save companies time and money, while also improving lead conversion rates. Even better, they can do it automatically. Case in point: a Harley-Davidson dealership …

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Want Real Leads? Quit Focusing on the Sales Funnel

In Market Research by Shelly KramerLeave a Comment

Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they close or otherwise convert—whether by making a sale, getting an email address, or enticing the lead to take another desired action. What’s next? They repeat the process with another lead. And another. And another. While the linear approach is valid in many ways—after all, …

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Focused on Customer Acquisition? Is Marketing Automation Part of Your Game Plan?

In Mobile by Shawn ElledgeLeave a Comment

Everyone seems to want a piece of the marketing automation (MA) pie—probably because this pie is now worth an estimated $1.8 billion. That’s a 50 percent annual increase for the third year in a row. If your business focuses on customer acquisition, you need marketing automation in your game plan. Learn how to leverage this increasingly popular marketing tool to …