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Marketing Automation: Table Stakes for Today’s Businesses

In Market Research by Shawn ElledgeLeave a Comment

Marketing automation is a rapidly growing field, with about 49 percent of companies currently adopting this technology. Usage grows to 55 percent with B2B companies—proof of its limitless potential for business-to-business brands. Marketing automation takes over repetitive business tasks such as posting on social media sites, sending emails, and generating fresh website content. The benefits of this technology are numerous—if …

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Are You Segmenting Your Lead Database? You Should Be—Here’s a FREE Guide to Show You How.

In Market Research by Eric VidalLeave a Comment

Are you a B2B marketer who loves data? Do you have a passion for generating and qualifying leads that result in more conversions for your company? Have you invested in technologies like Customer Relationship Management (CRM) and Marketing Automation Platforms (MAP) to facilitate those processes? If so, it sounds like you’re doing everything right—that is, as long as you’re practicing …

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Key to B2B Success: Marketing Automation

In Market Research, Social Media Strategy, Technology by Shawn Elledge1 Comment

B2B companies are rapidly coming to the realization that marketing automation is table stakes in today’s business world. Marketing automation can deliver what marketers (and sales teams) and need most—ROI on marketing budget allocations and qualified leads in hand for sales teams. However, adopting and implementing marketing automation is rarely an easy undertaking. Let’s talk about why marketing automation is …

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B2B Marketing Automation: The Good, The Bad, and The Reality

In Market Research, Social Media Strategy by Eric VidalLeave a Comment

B2B marketing automation is hot right now. In fact, a recent report valued the systems revenue in the U.S. market at $1.8 billion—a 50 percent year-over-year increase for the third year in a row. Let’s explore the trends behind the growth, what challenges are facing the industry, and what it all means for your business. The Good  Marketing automation simply …

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Can Artificial Intelligence Fuel Your Lead Generation Efforts?

In Technology by Shelly KramerLeave a Comment

Let’s play a little word association game. I say:  Connecting with your audience and improving brand awareness. You say:  Content and Social! I say:  Staying competitive in a mobile world. You say:  Digital transformation! I say:  Revolutionizing B2B sales and lead generation. You say:  Artificial intelligence! Wait . . . what? Yes, it’s true. Here’s why. Siri and Cortana, meet …

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Generation Z: Teens, Tech, and What the Future Holds

In Market Research, Mobile, Technology by Shelly Kramer3 Comments

I abhor sweeping generalizations and tossing all members of a demographic group into a stereotype. While the reality is that it is not uncommon for people in certain age groups to have distinct preferences, interests, and tendencies, this doesn’t necessarily apply to all in that age group, and there are exceptions in every instance. But, whether you’re a marketer, a …

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Omnichannel: Understanding the New Customer Journey

In Technology by Shelly KramerLeave a Comment

The balance of power has shifted subtly over the last few years in the B2B market. From a situation where sellers were once pretty much in control of the buyer’s journey through a limited number of channels, we have seen the rise of the self-directed, sophisticated B2B buyer who has a plethora of available channels, and who wants to be …

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Omni-Channel: The Critical Role Mobile Plays

In Mobile, Technology by Daniel NewmanLeave a Comment

All thoughts and opinions are my own. Omni-channel is a hot topic that’s getting a lot of attention these days from brands worldwide. And, why not? Buying has changed since the dawn of the omni-channel shopper. Today, it can take months for someone to decide to buy, a process that can connect them to a brand in person, online, or …

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Is Your Business Optimized for Cloud? Most Fall Short, New Study Says [REPORT]

In Market Research, Technology by Shelly KramerLeave a Comment

There’s a lot of talk about cloud these days—which one is best (public, private, or hybrid)? What’s the best adoption strategy? How do you handle security? What are the risks and benefits? The pros and cons? And, a big question likely on the minds of a lot of you enterprise execs and IT directors…what are others in my industry doing …

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Why Your Brand Needs to Find the Social Promoters

In Social Media Strategy by Shelly Kramer1 Comment

Influencer marketing is all the rage, but in too many instances, brands get this wrong. A big follower base on a particular channel, or a certain amount of website traffic does not a successful influencer make. Influence, by its definition, means the ability to get people to do something. Vanity metrics like friend/follower counts, “likes,” or even traffic data doesn’t …