Especially when it comes to B2B, email marketing is profitable and productive – if you know what you are doing and how to assimilate the latest trends into your strategy.
If there’s one thing we can all agree on in the age of digital transformation, it’s this: there is so much data available about our customers.
With physical events and personal selling all but out of the picture for the time being, digital events are going to be the way. A look at how incorporating video is critical to marketing strategy going forward as COVID-19 continues to constrain businesses large and small.
If you’ve turned to marketing to an online crowd during these challenging times, try the following strategies to make it more effective.
Assuming you have already covered the marketing basics, let’s focus on simple and low-cost tactics that will kickstart your SEO.
Keep tweeting — just do it smarter. Yes, you need a twitter strategy. These tools enable you to tweet more productively and make big gains on your results.
Google came out recently announcing that it is cutting its marketing budget in half for the remainder of 2020. What can we expect from this announcement?
There is a delicate balance between focusing on the current challenges of COVID-19 and the important marketing that companies will need to do to sustain as the pandemic is abated. Let’s explore key considerations for getting back to business.
Nurturing customer loyalty in your business doesn’t just mean more profit and higher average order value, but it also benefits your overall brand image.
As events have been shuttered due to COVID-19 companies have moved to a digital event strategy. A look into the pivots being made and what companies need to consider when moving to digital events.