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Semantic Search: Beyond Keyword Strings and How to Adapt

In Marketing by Ann SmartyLeave a Comment

My favorite part about search engine optimization (SEO) is how quickly this young adventurous industry is evolving. Just a short decade ago the best way to build organic search traffic was matching keywords to content and building links to that content (preferably with those keywords in the clickable text of those links). SEO basically consisted of understanding what search users …

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How to Create Content Regularly and Never Burn Out

In Marketing by Ann SmartyLeave a Comment

Content creation is a tough process to scale. Your team always needs to come up with unique and searchable angles and it’s too easy to lose inspiration. So how do you create content regularly for your corporate blog? Here are my own tips: Update Existing Content Now Needing New Information What about old content that is based around a subject …

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9 Tools for Effective Marketing Collaboration

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Think with Google conducted a survey that found that 93 percent of marketers believe that it is critical to collaborate across all boards when it comes to marketing. This lines up with what we have always been told, doesn’t it? Working together saves the day, especially using effective marketing collaboration tools. So, why aren’t we making more of an effort …

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How to Research Keywords for Social Media Marketing

In Social Media Strategy by Ann SmartyLeave a Comment

Creating an effective social media marketing strategy is much more than scheduling social media updates and monitoring your engagement. You also need to meet your audience needs, answer their questions and offer them what they want to know. You need to do keyword research to get to know your audience. In other words, social media marketing should be well integrated …