Amazon has made large hiring and upskilling investments throughout the global pandemic. This has led to more than 100,000 jobs. Why these investments are good for the future of Amazon and its overall brand affinity.
With its new privacy update impacting the way advertisers collect data, Apple is changing the complexion of data collection which will materially change the way advertisers collect and use data to deliver targeted ads and customer experience.
What will the biggest tech and digital transformation trends be for 2021? In this piece we highlight 10 of the biggest trends that will impact the way we work, live and communicate in the coming year.
After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.
As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.
A new market research report shows that by 2027, the overall big data security market will grow to $64.4 billion. A Look at how Customer Data Platforms help enable better security of customer data.
There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges.
Exploring 4 key data points that CX and Business executives can leverage in driving their 2020 strategies.
CDPs are gaining popularity as companies look to better utilize all available data to deliver customer experiences. IT must work in lock-step with the business and data science teams to make this happen.
If there’s one thing we can all agree on in the age of digital transformation, it’s this: there is so much data available about our customers.