Clearly there are some big AI and analytics trends for 2020. The following are a few trends that can help grow and improve your company this year.
With so much possible in the realm of marketing these days, what should CMOs focus on in 2020? Exploring 6 priorities for the CMO in 2020.
There’a a lot of talk about audio marketing, but will it ever actually take off? Let’s take a look at what a few experts have to say.
Rather than a linear map moving the customer from Point A to Point B, the digital customer journey map today looks more like elaborate pinball games.
In the world of big data, most companies could benefit by being a bit more particular in the data collected with the goal of applying it more effectively to driving customer experience and operational excellence.
There is so much more information in the form of unstructured data that could help companies better understand their customers. A Look at how sentiment analysis powered by AI could help companies deliver better customer experience and more.
If customer experience is the center of digital transformation, customer relationship management (CRM) must be central to managing that experience. The following are a few ways companies are using AI with their CRM platforms to improve customer management and how software companies are creating solutions to meet the needs of their customers.
Are CDOs replacing CMOs? The truth is digital transformation itself is disrupting the entire way companies structure their businesses, even wiping out some age-old job descriptions altogether.
Blockchain is changing digital marketing, driving transparency and digital control back to users. Let’s explore the trend and what it means to marketers.