If there’s one thing we can all agree on in the age of digital transformation, it’s this: there is so much data available about our customers.
With physical events and personal selling all but out of the picture for the time being, digital events are going to be the way. A look at how incorporating video is critical to marketing strategy going forward as COVID-19 continues to constrain businesses large and small.
Google came out recently announcing that it is cutting its marketing budget in half for the remainder of 2020. What can we expect from this announcement?
There is a delicate balance between focusing on the current challenges of COVID-19 and the important marketing that companies will need to do to sustain as the pandemic is abated. Let’s explore key considerations for getting back to business.
As events have been shuttered due to COVID-19 companies have moved to a digital event strategy. A look into the pivots being made and what companies need to consider when moving to digital events.
What should companies be thinking about in their efforts to continue marketing and driving business during this time where traditional events and face-to-face meetings are impossible?
Google announced last month that mobile-first indexing will be the new standard by September of this year. What does this mean for you?
AI and predictive analytics are still making an impact for businesses in terms of identifying customer trends, building customer profiles, and constructing tighter potential target audiences.
Clearly there are some big AI and analytics trends for 2020. The following are a few trends that can help grow and improve your company this year.
With so much possible in the realm of marketing these days, what should CMOs focus on in 2020? Exploring 6 priorities for the CMO in 2020.