Increasing pressure on data privacy is putting more necessity on enterprise CMOs and leaders to facilitate first-party data and CDP solutions will be key to enabling enterprises to unlock customer data and experiences without being intrusive or relying on no longer available third-party data.
Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them to continue to deliver best of class customer experiences.
According to a new “State of the CDP” report from Treasure Data, CDPs are becoming a valuable member of the marketing team, but integration and adoption continue to present challenges as companies seek to better understand customers and deliver more personalized experiences.
As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?
Twilio just released its State of Customer Engagement Report for 2021. Here are the trends that CMOs need to pay attention to.
Some companies are leading the push for better data privacy and are being rewarded with customer loyalty. Here are the standouts you might not have heard about.
Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.
Amazon has made large hiring and upskilling investments throughout the global pandemic. This has led to more than 100,000 jobs. Why these investments are good for the future of Amazon and its overall brand affinity.
With its new privacy update impacting the way advertisers collect data, Apple is changing the complexion of data collection which will materially change the way advertisers collect and use data to deliver targeted ads and customer experience.
What will the biggest tech and digital transformation trends be for 2021? In this piece we highlight 10 of the biggest trends that will impact the way we work, live and communicate in the coming year.