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Using Predictive Analytics to Improve Sales Leads

In Technology by Daniel NewmanLeave a Comment

Marketing may have found a magic bullet in AI. Companies like Salesforce and IBM have recently unleashed a new round of accessible and affordable AI marketing tools that take the guesswork—and grunt work—out of marketing. The systems can save companies time and money, while also improving lead conversion rates. Even better, they can do it automatically. Case in point: a Harley-Davidson dealership …

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Omni-Channel: The Critical Role Mobile Plays

In Mobile, Technology by Daniel NewmanLeave a Comment

All thoughts and opinions are my own. Omni-channel is a hot topic that’s getting a lot of attention these days from brands worldwide. And, why not? Buying has changed since the dawn of the omni-channel shopper. Today, it can take months for someone to decide to buy, a process that can connect them to a brand in person, online, or …