Stereotypically, speaking engagements may seem reserved for high-profile authors, nationally recognized experts, and former presidents. And while not as obvious, marketing professionals should seriously consider how securing the right speaking opportunities will not only elevate brands but they also hold the key to developing successful business opportunities. A common misconception about speaking engagements is they only serve to build a …
Clients Long for Brave Agencies: 3 Fears to Conquer
Launching an agency means challenges are bound to arise, and these challenges often revolve around money and perspective. When the two collide, that’s when most brave agencies stumble a bit. As soon as the words “revenue” and “loss” appear in the same sentence, many brave agencies understandably freeze with fear. It’s easy to lose objectivity and the ability to stay …
7 Steps in the Agency New Business Development Process
Agencies know what it’s like to do new business development, but do they know how organizations think during their search for an agency? When a company decides it needs help, what does that process look like? And what can agencies do to earn new business? Agency owners don’t like to hear it, but business leaders don’t pay much attention to …
