Video has been big in just about every industry in recent years, so it makes sense that it’s also used frequently in the corporate world. In particular, live streaming video has exploded in popularity in the last couple of years. In fact, a survey by Wainhouse Research found that streaming video is considered an effective communications tool by 90 percent …
How to Write the Best Email to Recruit Passive Candidates
You have a position opening and need to fill it fast. The good news is there are thousands of candidates out there perfect for the job. The bad news is only a select number of those individuals will make it to your applicant pool. Why? Because the rest of those candidates are passive, not searching for a new position at …
People Analytics Enables HR Transformation
Companies have been relying on data for making decisions for years now, but people analytics is a fairly new tactic. If you’re not familiar with the term people analytics, it describes a situation in which you use data to manage people. More specifically, many companies are starting to use people analytics to not only hire new employees, but also put …
4 Ways Collaboration Platforms Make Your Business More Productive
How often is your department – or even your team – in the same place at the same time? Exactly. A combination of on-site and remote employees is the norm. Mobility reigns. Getting things done across teams, departments and even continents means we are using collaboration platforms more than ever. When collaboration technologies are well integrated into operations and company …
How to Become a Webinar Master in Under an Hour
Are you utilizing webinars to promote your business’ products or services? If not, you should be. A webinar can be an important part of your marketing plan due to its conversational and engaging nature. It gives you the ability to speak directly to your audience, while answering questions, gaining feedback and building relationships between you and your viewers. Being a …
Preparing for the Digital Transformation: Future-Proofing Your HR Strategy
Change is inevitable in business. We are currently undergoing a major transformation right now that is impacting how we recruit, hire, onboard and engage our employees. That shift is a digital one. My colleague, Daniel Newman, literally wrote the book about how to future-proof your business in this digital age, but what about HR in particular? We’ve recently covered the …
Rise in Real-Time Engagement Evaluation
In today’s data-driven business environment, engagement evaluation tools traditionally reserved for measuring customer engagement are being applied to performance management systems, succession planning initiatives, and change management strategies. Employees want more feedback and companies are adapting tools already in use to give it to them. Companies are using real-time engagement evaluation to improve both the customer and employee experience. The …
How to Make Your MarTech Database Work for You
As a marketer, you understand the value of leveraging marketing technology (MarTech) to boost the efficacy of your processes, provide more consistent and personalized customer experiences, and drive conversions. You probably stay attuned to the trends surrounding marketing automation and other business imperatives in this digital age. Maybe you’ve even got a marketing technologist in-house (or are one yourself!) Everything I …
Top Video Marketing Distribution Trends Marketers Need to Know
Video marketing as an industry is worth $135 billion, which is almost more than television advertising and digital advertising combined. It is clear marketers are buying in when it comes to creating video, but what video distribution techniques are they using to boost their brand’s visibility? The Relationship Between Social Media and Video Marketing Social media makes it easy to …
Protecting Brand Reputation with the Right Digital Ad Selection
It’s easy to focus on the content of a digital advertisement. Does it accurately reflect your brand’s message? Does it engage your target audience? Does it grab and hold attention? Today, we’ve added another key question to the conversation: In a world where fake news stories and inflammatory, derogatory content are ever-present online—and a world where programmatic advertising is the norm—what is …
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