AI has started to change the way marketers work. Here are 8 examples of AI in marketing that you should be aware of and may want to consider.
If you want to see how tech trends transition to action, follow the money. Here’s how SaaS CMOs are spending their budgets.
Success in video marketing will be the difference between growth and stagnation this year. Here are four video tools to help you in 2018.
Are you a B2B marketer who loves data? Do you have a passion for generating and qualifying leads that result in more conversions for your company? Have you invested in technologies like Customer Relationship Management (CRM) and Marketing Automation Platforms (MAP) to facilitate those processes? If so, it sounds like you’re doing everything right—that is, as long as you’re practicing …
B2B marketing automation is hot right now. In fact, a recent report valued the systems revenue in the U.S. market at $1.8 billion—a 50 percent year-over-year increase for the third year in a row. Let’s explore the trends behind the growth, what challenges are facing the industry, and what it all means for your business. The Good Marketing automation simply …
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