View Post

Are You Segmenting Your Lead Database? You Should Be—Here’s a FREE Guide to Show You How.

In Market Researchby Eric VidalLeave a Comment

Are you a B2B marketer who loves data? Do you have a passion for generating and qualifying leads that result in more conversions for your company? Have you invested in technologies like Customer Relationship Management (CRM) and Marketing Automation Platforms (MAP) to facilitate those processes? If so, it sounds like you’re doing everything right—that is, as long as you’re practicing …

View Post

B2B Marketing Automation: The Good, The Bad, and The Reality

In Market Research, Social Media Strategyby Eric VidalLeave a Comment

B2B marketing automation is hot right now. In fact, a recent report valued the systems revenue in the U.S. market at $1.8 billion—a 50 percent year-over-year increase for the third year in a row. Let’s explore the trends behind the growth, what challenges are facing the industry, and what it all means for your business. The Good  Marketing automation simply …