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Top Tactics for a Winning SaaS Marketing Strategy in 2021

In CMO/Marketing by Jacob WilsonJune 17, 2021Leave a Comment

Let’s explore all the important facets of SaaS marketing and give you the best tactics you can start using right now to build a winning marketing strategy in 2021.

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Top Ways to Leverage Tech to Boost Customer Engagement in Retail

In Leadership by Jacob WilsonMay 24, 2021Leave a Comment

Retail is getting more competitive by the day, and leaders need to invest in the right tech to get the upper hand. Be sure to use these tech solutions to drive customer engagement and satisfaction forward, and future-proof your business no matter how the industry may shift in the years to come.

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Top Tips for Efficient Communication with Your SEO Team

In Marketing and Social Business by Jacob WilsonApril 1, 2021Leave a Comment

SEO is the foundation of a thriving digital presence, which is why you need a dedicated SEO team at your side. Use these tips to elevate your communication with your SEO team, stay on the same page at all times, and work together to take your business forward.

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Privacy and Security in Digital Marketing: Threats You Need to Know

In Marketing, Security by Jacob WilsonDecember 10, 2020Leave a Comment

One of the sectors in your company that is most exposed to these privacy and security risks is your marketing department. Here’s what you need to know to protect yourself.

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How Call Tracking Can Boost your Marketing Strategy

In Marketing by Jacob WilsonNovember 3, 2020Leave a Comment

Do you monitor the calls that your business receives? If you said no, you’re not alone. But call tracking steps can be an important aspect of your marketing strategy. Let’s explore.

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What CX Lessons can B2B Marketers Learn from Amazon?

In Marketing by Jacob WilsonJuly 29, 2020Leave a Comment

To meet the needs of modern customers, B2B companies have started investing more in customer experiences. If you are one of them, consider replicating Amazon’s company culture.

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Small Business SEO: 5 Proven Tactics to Apply Right Now

In Marketing and Social Business by Jacob WilsonMay 27, 2020Leave a Comment

Assuming you have already covered the marketing basics, let’s focus on simple and low-cost tactics that will kickstart your SEO.

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4 Important Steps to Optimize Your Blog Post for SEO

In CMO/Marketing by Jacob WilsonApril 13, 2020Leave a Comment

To make you content stand out so that consumers can find and access it, you need a good marketing strategy. That’s where SEO comes into play. Here are four tips to optimize your blog.

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How to Structure Your Marketing Team and Increase Productivity

In Marketing by Jacob WilsonJuly 15, 2019Leave a Comment

Here are a few tried and tested ideas that will help enhance the productivity of your marketing team and make sure that your employees’ talents are utilized to their full extent.

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