Machines can be taught to identify patterns in historical data, but it takes a human skill to see and use non-obvious data to facilitate growth and create customer value.
Do you understand the impact that peer reviews make on the customer buying journey, including the B2B purchase journey? Here’s what you need to know.
Sync Marketing and Sales and achieve new growth. Misalignment costs 10% or more of revenue. Imagine what you could do with that 10%!
When you’re focused on sales NOW, it’s important to develop a sustainable lead generation machine so your company never suffers from a lack of sales activity.
It is worthwhile to develop customer engagement strategies that focus on creating a positive and consistent online and offline customer experiences.
Data models enable us to organize variables of information. Here’s what you need to create your data model and keep it fresh.
It’s the responsibility of the marketing department to show the value marketing generates. Here are a few key ways reporting can demonstrate this.
Perhaps you’ve heard that we are in now what is known as the Engagement Economy. Nearly a decade ago, The Institute for the Future, an independent, nonprofit strategic research group, explored what they referred to as the “Burgeoning Economy of Engagement.” The idea has continued to gain traction, and today the basic premise is that every organization needs to create …
Explore the interplay between account-based marketing and customer journey mapping and how to use them together to increase customer engagement.
Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the problem. Trying to tighten the …
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