Machines can be taught to identify patterns in historical data, but it takes a human skill to see and use non-obvious data to facilitate growth and create customer value.
The Impact of Peer Engagement of the Customer Buying Journey
Do you understand the impact that peer reviews make on the customer buying journey, including the B2B purchase journey? Here’s what you need to know.
How to Sync Marketing and Sales to Achieve Growth
Sync Marketing and Sales and achieve new growth. Misalignment costs 10% or more of revenue. Imagine what you could do with that 10%!
How to Move from a Lead Gen Machine to an Organic Growth Machine
When you’re focused on sales NOW, it’s important to develop a sustainable lead generation machine so your company never suffers from a lack of sales activity.
Connect Customer Engagement to the Purchasing Process
It is worthwhile to develop customer engagement strategies that focus on creating a positive and consistent online and offline customer experiences.
Why You Want to Keep Your Data Models Fresh
Data models enable us to organize variables of information. Here’s what you need to create your data model and keep it fresh.
How to Report on the Value Marketing Generates
It’s the responsibility of the marketing department to show the value marketing generates. Here are a few key ways reporting can demonstrate this.
Are There Magic Marketing Metrics in the Engagement Economy
Perhaps you’ve heard that we are in now what is known as the Engagement Economy. Nearly a decade ago, The Institute for the Future, an independent, nonprofit strategic research group, explored what they referred to as the “Burgeoning Economy of Engagement.” The idea has continued to gain traction, and today the basic premise is that every organization needs to create …
Engage More Customers with Account Based Marketing and Journey Mapping
Explore the interplay between account-based marketing and customer journey mapping and how to use them together to increase customer engagement.
Make Your Marketing & Sales Playbook a Powerful Alignment Tool
Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the problem. Trying to tighten the …
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