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Make Your Marketing & Sales Playbook a Powerful Alignment Tool

In Technology by Laura PattersonLeave a Comment

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the problem. Trying to tighten the …

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Why a Data-Driven Marketing Culture Needs To Be at the Top of Your List

In Marketing by Laura PattersonLeave a Comment

The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60 percent per year. Rich media – audio, video, images, and research data, all of which are non-text data types – are leading the pack of data sources. All of this data falls into the category of unstructured data, …