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5 Ingredients of an Effective B2B Marketing Strategy

In Marketing by Lisa MichaelsJanuary 29, 2020Leave a Comment

Many B2B marketers try to find an effective B2B marketing strategy by throwing strategies at the wall and hoping one or more of them stick. Instead, they should learn the difference between B2C and B2B approaches to marketing.

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The Power of Creating Content that Educates

In Marketing by Lisa MichaelsApril 16, 2019Leave a Comment

Content creators can have several goals in mind when creating content, including creating content that educates. Let’s look at the power of educational content.

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