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How to Avoid the Dangers of Data-Bias

In Technologyby Shawn ElledgeLeave a Comment

“Figures often beguile me,” wrote Mark Twain in the early twentieth century, “particularly when I have the arranging of them myself; in which case the remark attributed to Benjamin Disraeli, prime minister of the United Kingdom in 1804, would often apply with justice and force: ‘There are three kinds of lies: lies, damned lies, and statistics.’” Whether the attribution to the former …

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Focused on Customer Acquisition? Is Marketing Automation Part of Your Game Plan?

In Mobileby Shawn ElledgeLeave a Comment

Everyone seems to want a piece of the marketing automation (MA) pie—probably because this pie is now worth an estimated $1.8 billion. That’s a 50 percent annual increase for the third year in a row. If your business focuses on customer acquisition, you need marketing automation in your game plan. Learn how to leverage this increasingly popular marketing tool to …