Make sure your emails are reaching your customers! Here are some best practices for email deliverability to help you avoid the spam folder.
Setting the Hook: How to Make Sure Your Leads Don’t Get Away
Don’t let your lead gen efforts go to waste! Here are some tips for nurturing those leads into sales.
Lead Gen through Social Media—Making the Most of Your Efforts
Are you using social media to generate leads? Here’s a look at how to make the most of your efforts.
How to Design an Email People Want to Read
Want effectiveness from your email marketing campaigns? Here’s how to design an email people want to read.
Online and Offline Marketing Integration for Lead Gen
Integrating online and offline marketing is key if you want to boost your lead gen. Here’s why.
How to Avoid the Dangers of Data-Bias
“Figures often beguile me,” wrote Mark Twain in the early twentieth century, “particularly when I have the arranging of them myself; in which case the remark attributed to Benjamin Disraeli, prime minister of the United Kingdom in 1804, would often apply with justice and force: ‘There are three kinds of lies: lies, damned lies, and statistics.’” Whether the attribution to the former …
Why Personalization and Adaptability are Key in Marketing
While data should be a vital part of your marketing strategy, don’t forget that it’s really about personalization and adaptability. These brands are doing it right.
Why B2B Sales Prospecting is So Damn Difficult—and How to Make It Easier
B2B sales prospecting is difficult and often discouraging. Let’s look at why and a few nontraditional ways to be more successful.
How Dynamic Email Targeting Will Change Everything
Email marketing, once viewed as something of a pioneer in segmentation and personalization, has largely remained an essential, if unexciting part of the marketer’s toolbox, despite the disruptive innovation that we have seen in other marketing channels. Now though, email looks set to take center stage once again as marketers explore how to use real-time data to serve dynamically targeted …
Focused on Customer Acquisition? Is Marketing Automation Part of Your Game Plan?
Everyone seems to want a piece of the marketing automation (MA) pie—probably because this pie is now worth an estimated $1.8 billion. That’s a 50 percent annual increase for the third year in a row. If your business focuses on customer acquisition, you need marketing automation in your game plan. Learn how to leverage this increasingly popular marketing tool to …
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