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StatReport: Mobile’s Impact on Email Marketing 

In Market Research by Shawn ElledgeLeave a Comment

I believe email marketing is important, and I often discuss the role it should play in your business toolkit. I’ve written about how to craft the perfect email and send it to the right people at the right time. With little overhead and exponential gains, all businesses should focus energy on their email marketing campaigns. It would be an obvious …

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Email Marketing—The Cornerstone of Your Lead Generation Program 

In Market Research by Shawn Elledge4 Comments

In my business, we often talk about the best way to generate leads. This is, after all, how we get customers in the door and clamoring for our product or service. There are several ways to generate leads—inbound and outbound strategies, content creation, and social media. These all have their place in your marketing toolbox, but there’s a single cornerstone …

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Want more ROI from your email marketing in 2017? Read this.

In Market Research by Shawn ElledgeLeave a Comment

Oh, you thought email was dead? Quite the contrary. Email is a valuable tool for marketers, serving as a cost-effective channel for supporting lead gen and lead nurturing. In addition, email provides a pathway for continued audience engagement—a must in an age when consumers are more mobile and empowered than ever before. Need proof? A recent Econsultantcy report found email …

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Marketing Automation: Table Stakes for Today’s Businesses

In Market Research by Shawn ElledgeLeave a Comment

Marketing automation is a rapidly growing field, with about 49 percent of companies currently adopting this technology. Usage grows to 55 percent with B2B companies—proof of its limitless potential for business-to-business brands. Marketing automation takes over repetitive business tasks such as posting on social media sites, sending emails, and generating fresh website content. The benefits of this technology are numerous—if …

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Key to B2B Success: Marketing Automation

In Market Research, Social Media Strategy, Technology by Shawn Elledge1 Comment

B2B companies are rapidly coming to the realization that marketing automation is table stakes in today’s business world. Marketing automation can deliver what marketers (and sales teams) and need most—ROI on marketing budget allocations and qualified leads in hand for sales teams. However, adopting and implementing marketing automation is rarely an easy undertaking. Let’s talk about why marketing automation is …