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MarTech Role Finally Recognized as a Real Job

In Marketing by Shelly KramerLeave a Comment

It’s finally happened — the MarTech role is a real job — or at least it’s at last recognized with the Marketing community as a real job. Imagine that. So how does that happen? Who gets to decide which Marketing roles are considered mainstream? That’s fairly simple—it’s major Marketing research experts like Gartner and others. In fact, Gartner’s recently released …

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Why Podcasts Rule as Part of Your Content Marketing Strategies

In Marketing by Shelly KramerLeave a Comment

As you work on updating your content marketing strategy as the year progresses, make sure it includes podcasts. Why? Well, about 48 million Americans listen to podcasts, and that number is likely to keep increasing in the near future. In fact, experts predict that revenue from podcasts will reach $659 million by 2020, up quite a bit from $314 million …

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B2B Buyers Are Bored to Death with Your Marketing Speak

In Marketing by Shelly KramerLeave a Comment

B2B buyers have spoken, by way of a recent survey conducted by WHM and Propeller Insights, and they are bored to death with your marketing speak. Sound harsh? It’s not intended to be. Here’s the deal, B2B buyers are surrounded every day with creative, innovative, interesting content by way of time spent on Instagram, YouTube, Twitter, Snap, and even Facebook …

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Blockchain’s Impact on HR and the Future of Work

In Future of Work by Shelly KramerLeave a Comment

Blockchain. Is it today’s annoying buzzword or a technology that’s going to change everything about the way we live, work, and do business? While we’re certainly not “there” yet, my vote is on the latter. So what is blockchain? It’s a digitally encrypted ledger that stores information publicly in groups called “blocks.” It’s completely decentralized database only gives access to …

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LinkedIn: The Most Important Channel for B2B Marketers

In CMO/Marketing by Shelly KramerLeave a Comment

As a B2B marketer you may consider LinkedIn nothing more than a job search site, but if that’s what you’re thinking, you’re dead wrong. While LinkedIn is without question the first place people go when they’re looking for a new job, the world’s biggest business social network is also a veritable powerhouse of business opportunities. Want to know why LinkedIn …

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Customer Experience Fuels Today’s Retail [Report]

In CMO/Marketing by Shelly KramerLeave a Comment

There was a time when retailing was a relatively straightforward process. Open a store, stock the shelves, advertise, and sell. In today’s rapidly evolving retail landscape, however, the digitally-immersed consumer has different expectations and there’s no question that customer experience fuels today’s retail. Consumers no longer just shop in stores, and they no longer just want to shop online. What …

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How Inclusion and Diversity Have a Big Impact on Global Mobility Programs [Report]

In Future of Work by Shelly KramerLeave a Comment

It makes sense for any international company to maximize its performance by tapping into the largest talent pool available. Yet according to a recent report, while most do have Global Mobility Programs in place, many are falling short due to a failure to understand how inclusion and diversity impact global mobility programs. The report, Inclusion and Diversity: How Global Mobility …

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Maybe HR Doesn’t Own Culture Change After All

In Future of Work by Shelly KramerLeave a Comment

At many companies, it’s common for the Human Resources department to think it owns culture change, and that may be true in many cases…but it turns out the HR team cannot succeed on its own. It needs help from the people who have the most impact on culture change at the company, and that’s the frontline managers. They’re often the …