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LinkedIn: The Most Important Channel for B2B Marketers

In CMO/Marketing by Shelly KramerLeave a Comment

As a B2B marketer you may consider LinkedIn nothing more than a job search site, but if that’s what you’re thinking, you’re dead wrong. While LinkedIn is without question the first place people go when they’re looking for a new job, the world’s biggest business social network is also a veritable powerhouse of business opportunities. Want to know why LinkedIn …

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Customer Experience Fuels Today’s Retail [Report]

In CMO/Marketing by Shelly KramerLeave a Comment

There was a time when retailing was a relatively straightforward process. Open a store, stock the shelves, advertise, and sell. In today’s rapidly evolving retail landscape, however, the digitally-immersed consumer has different expectations and there’s no question that customer experience fuels today’s retail. Consumers no longer just shop in stores, and they no longer just want to shop online. What …

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How Inclusion and Diversity Have a Big Impact on Global Mobility Programs [Report]

In Future of Work by Shelly KramerLeave a Comment

It makes sense for any international company to maximize its performance by tapping into the largest talent pool available. Yet according to a recent report, while most do have Global Mobility Programs in place, many are falling short due to a failure to understand how inclusion and diversity impact global mobility programs. The report, Inclusion and Diversity: How Global Mobility …

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Maybe HR Doesn’t Own Culture Change After All

In Future of Work by Shelly KramerLeave a Comment

At many companies, it’s common for the Human Resources department to think it owns culture change, and that may be true in many cases…but it turns out the HR team cannot succeed on its own. It needs help from the people who have the most impact on culture change at the company, and that’s the frontline managers. They’re often the …

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10 Stats Linking Employee Experience with Customer Experience

In Future of Work by Shelly KramerLeave a Comment

I ran across an infographic in a Forbes article recently, exploring the 10 stats linking employee experience to customer experience. It really is a thing, you know—employee experience impacts customer experience, in more ways than you might realize. When companies focus on creating culture and providing a great employee experience, it affects every aspect of the business, including the customer …

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Technology’s Disruption of the Restaurant Industry—Are Restaurants Prepared?

In Technology by Shelly KramerLeave a Comment

I was in New York City this past week and eating most every meal out made me think about how prime the restaurant is for disruption, and also how slowly it’s moving toward adopting technology to make the dining experience a better one for customers. With digital channel sales predicted to make up some 30 percent of all restaurant transactions …

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What B2B Buyers Want from Vendors [Report]

In Leadership by Shelly KramerLeave a Comment

What do B2B buyers want from vendors? Great question. I can tell you from personal experience that what we do not want is accepting a LinkedIn connection request and immediately getting a sales pitch. That? Bad form. In today’s digital first, customer-centric business landscape, B2B vendors would do well to step back from the standard business-as-usual, ‘we’ve always done it …

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CyberSecurity–The Greatest Challenge CISOs Face Today

In CIO/IT by Shelly KramerLeave a Comment

What a time to be alive! The rapid advances of technology and dawn of an era dominated by the Internet of Things (IoT) has changed pretty much everything about life as we know it. Which is why it’s no surprise that cybersecurity is perhaps the greatest challenge CISOs face today. But let’s back up. Why is the IoT such a …

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LinkedIn Video for B2B Brands is a No-Brainer

In Marketing by Shelly KramerLeave a Comment

According to a study developed by LinkedIn, some 94 percent of B2B marketers report using LinkedIn as their number one social media channel for distributing content. Based on my personal experience working with many B2B brands, this is true. Sort of. If B2B brands are using social at all, sometimes they are using LinkedIn. Sometimes well, most times not so …