I ran across an infographic in a Forbes article recently, exploring the 10 stats linking employee experience to customer experience. It really is a thing, you know—employee experience impacts customer experience, in more ways than you might realize. When companies focus on creating culture and providing a great employee experience, it affects every aspect of the business, including the customer …
Technology’s Disruption of the Restaurant Industry—Are Restaurants Prepared?
I was in New York City this past week and eating most every meal out made me think about how prime the restaurant is for disruption, and also how slowly it’s moving toward adopting technology to make the dining experience a better one for customers. With digital channel sales predicted to make up some 30 percent of all restaurant transactions …
What B2B Buyers Want from Vendors [Report]
What do B2B buyers want from vendors? Great question. I can tell you from personal experience that what we do not want is accepting a LinkedIn connection request and immediately getting a sales pitch. That? Bad form. In today’s digital first, customer-centric business landscape, B2B vendors would do well to step back from the standard business-as-usual, ‘we’ve always done it …
CyberSecurity–The Greatest Challenge CISOs Face Today
What a time to be alive! The rapid advances of technology and dawn of an era dominated by the Internet of Things (IoT) has changed pretty much everything about life as we know it. Which is why it’s no surprise that cybersecurity is perhaps the greatest challenge CISOs face today. But let’s back up. Why is the IoT such a …
LinkedIn Video for B2B Brands is a No-Brainer
According to a study developed by LinkedIn, some 94 percent of B2B marketers report using LinkedIn as their number one social media channel for distributing content. Based on my personal experience working with many B2B brands, this is true. Sort of. If B2B brands are using social at all, sometimes they are using LinkedIn. Sometimes well, most times not so …
The Role Digital Plays in the HR IT Landscape
Digital tools and data drive HR today, transforming the HR IT landscape by offering solutions that have changed the game for organizations and employees. Thanks to technology, HR teams have access to innovative approaches to essential functions like recruitment, performance reviews, career development, employee engagement, compensation and benefits, and more. This shift allows HR pros not only a seat at …
How AI Will Impact Search
AI is about to shake up search—and SEO—as you know it. Here’s what you need to know.
5 Ways AI Should be Impacting Your Marketing Budget
AI is changing the game for marketers—not in the future, but now. Here are five key ways AI should be impacting your marketing strategy and budget.
5 Tactics for Creating Better B2B Customer Experiences [and more sales]
For today’s B2B marketers, a focus on customer experience is essential. These 5 tactics can help turn prospects into customers.
DHS Demands That Federal Agencies Start Using Email Security Protocols
In an attempt to make email more secure, the U.S. Department of Homeland Security just announced it will now require federal agencies to adhere to two security protocols: DMARC and STARTTLS. These measures should make it harder for hackers to intercept emails or impersonate government officials via email. In particular, DMARC—which stands for Domain-based Message Authentication, Reporting and Conformance—can detect …
