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Want Real Leads? Quit Focusing on the Sales Funnel

In Market Researchby Shelly KramerLeave a Comment

Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they close or otherwise convert—whether by making a sale, getting an email address, or enticing the lead to take another desired action. What’s next? They repeat the process with another lead. And another. And another. While the linear approach is valid in many ways—after all, …

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Knowledge Transfer: The Key to Business Sustainability and Digital Transformation Success #DigitalTransformation Talk 003

In Digital Transformation Talk, Videoby Shelly KramerLeave a Comment

The transfer of information from generation to generation is vital to the success of any business. It’s never been more important than it is now, when we are seeing Baby Boomers begin to retire and Gen Xers and Millennials in key leadership roles, assuming the responsibility of continued business growth and success. Developing a “tribal culture” and devoting a concerted …

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The Freelancer’s Guide to the Gig Economy

In Technologyby Shelly KramerLeave a Comment

Are you a freelancer? Do you have a paying side gig—or three? If so, you’re not alone. At the Bureau of Labor Statistics’ last count in May 2015, there were 15.5 million self-employed people in the US—up an impressive million from 2014’s assessment. A separate study by software company Intuit projected that by 2020, the number of independent contractors would …

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The B2B Content Syndication Report

In Technologyby Shelly KramerLeave a Comment

The modern B2B marketer rightly recognizes the power of quality content to educate, inform, and ultimately engage with their target customers as a key part of their lead generation strategy. However good it might be, the impact of content will be severely limited if it’s only available within the narrow confines of an organization’s own digital walls, which is something …

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Remarketing vs. Retargeting: What They Are, Why You Need Them

In Social Media Strategyby Shelly Kramer1 Comment

Today’s consumers are digital creatures, so for brands, capitalizing on the connection and conversion opportunities provided by mobility is key. Remarketing and retargeting are two common and highly effective ways marketers generate and nurture leads. Although the strategies are often discussed as though they’re interchangeable, the truth is remarketing and retargeting are two different animals. Let’s explore what they are, …

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The New Tech + Media Landscape [and What You Need to Know to Survive It]

In Social Media Strategyby Shelly KramerLeave a Comment

After having this browser tab open for weeks on my desktop, I finally made time to dig into tech strategist, Michael Wolf’s presentation to the WSJDLive, the Wall Street Journal’s Global Tech Conference. What a great presentation this was and after making it through all 177 slides, it’s almost impossible to pick just a few topics to discuss, but I …