For today’s B2B marketers, a focus on customer experience is essential. These 5 tactics can help turn prospects into customers.
DHS Demands That Federal Agencies Start Using Email Security Protocols
In an attempt to make email more secure, the U.S. Department of Homeland Security just announced it will now require federal agencies to adhere to two security protocols: DMARC and STARTTLS. These measures should make it harder for hackers to intercept emails or impersonate government officials via email. In particular, DMARC—which stands for Domain-based Message Authentication, Reporting and Conformance—can detect …
How to Use White Papers for Lead Generation
White papers are among the most effective lead generation tools, but you have to promote them in order to get results. Here’s what you need to know.
How Email Personalization Helps Marketers Acquire and Nurture Leads
Email personalization plays a big role in marketers’ ability to acquire and nurture leads. Here’s how to pull that off.
How Marketers Can Employ Social AI for Lead Generation
Leveraging artificial intelligence (AI) as part of your social media strategy can bolster your lead generation efforts. Here’s how.
Women in Business: Driving Innovation in Senior Leadership
Shelly Kramer moderated a panel discussion at a recent PegaWorld event. Here are insights on how women are driving innovation in senior leadership
Want Real Leads? Quit Focusing on the Sales Funnel
Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they close or otherwise convert—whether by making a sale, getting an email address, or enticing the lead to take another desired action. What’s next? They repeat the process with another lead. And another. And another. While the linear approach is valid in many ways—after all, …
Knowledge Transfer: The Key to Business Sustainability and Digital Transformation Success #DigitalTransformation Talk 003
The transfer of information from generation to generation is vital to the success of any business. It’s never been more important than it is now, when we are seeing Baby Boomers begin to retire and Gen Xers and Millennials in key leadership roles, assuming the responsibility of continued business growth and success. Developing a “tribal culture” and devoting a concerted …
The Freelancer’s Guide to the Gig Economy
Are you a freelancer? Do you have a paying side gig—or three? If so, you’re not alone. At the Bureau of Labor Statistics’ last count in May 2015, there were 15.5 million self-employed people in the US—up an impressive million from 2014’s assessment. A separate study by software company Intuit projected that by 2020, the number of independent contractors would …
The B2B Content Syndication Report
The modern B2B marketer rightly recognizes the power of quality content to educate, inform, and ultimately engage with their target customers as a key part of their lead generation strategy. However good it might be, the impact of content will be severely limited if it’s only available within the narrow confines of an organization’s own digital walls, which is something …