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How to Create a B2B Buyer Persona – Six Key Dimensions

In Marketing by Tom PickSeptember 28, 2021Leave a Comment

There are a lot of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. Let’s take a look at the six dimensions of a B2B buyer persona.

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

In CMO/Marketing by Tom PickSeptember 22, 2021Leave a Comment

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt.

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How Social Media and Influencers Have Radically Changed B2B Marketing

In Marketing by Tom PickJuly 21, 2021Leave a Comment

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.

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12 Crucial Do’s and Don’ts for B2B Influencer Marketing

In Marketing by Tom PickFebruary 16, 2021Leave a Comment

Influencer marketing creates real value for B2B brands—if it’s done right. Here are 12 do’s and don’ts for B2B influencer marketing.

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The State of B2B Influencer Marketing [Research]

In CMO/Marketing by Tom PickOctober 22, 2020Leave a Comment

Marketers who’ve embraced best practices in B2B influencer marketing have achieved remarkable results. Find out how in this recent research.

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B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

In Marketing by Tom PickJune 24, 2020Leave a Comment

As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new type of “normal.” Here’s what b2b marketers need to know.

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Five Fascinating Findings from the Event Industry & Trend Report

In Marketing and Social Business by Tom PickApril 20, 2020Leave a Comment

Once the COVID-19 pandemic passes and live events resume, here are five key things to know for event marketing professionals.

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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

In Marketing by Tom PickNovember 20, 2019Leave a Comment

Here’s how to explain B2B marketing in a way that’s actually interesting to those outside the profession, with six differences and one key similarity.

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The Surprising Ways Marketers Are Using Event Data (Research)

In Marketing by Tom PickSeptember 3, 2019Leave a Comment

Marketers are collecting a lot more than just leads and using event data for a surprising range of purposes beyond just serving up better content and snacks.

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Three Golden Rules for Optimizing Customer Experience

In Leadership by Tom PickAugust 29, 2019Leave a Comment

Here are three golden rules for optimizing customer service and your brand’s customer experience. These should be obvious, yet are too often ignored.

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  • How to Create a B2B Buyer Persona – Six Key Dimensions
  • Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey
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  • 6 Content Marketing Tactics for a Winning SaaS Strategy in 2021
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