Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.
12 Crucial Do’s and Don’ts for B2B Influencer Marketing
Influencer marketing creates real value for B2B brands—if it’s done right. Here are 12 do’s and don’ts for B2B influencer marketing.
The State of B2B Influencer Marketing [Research]
Marketers who’ve embraced best practices in B2B influencer marketing have achieved remarkable results. Find out how in this recent research.
B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)
As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new type of “normal.” Here’s what b2b marketers need to know.
Five Fascinating Findings from the Event Industry & Trend Report
Once the COVID-19 pandemic passes and live events resume, here are five key things to know for event marketing professionals.
B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Here’s how to explain B2B marketing in a way that’s actually interesting to those outside the profession, with six differences and one key similarity.
The Surprising Ways Marketers Are Using Event Data (Research)
Marketers are collecting a lot more than just leads and using event data for a surprising range of purposes beyond just serving up better content and snacks.
Three Golden Rules for Optimizing Customer Experience
Here are three golden rules for optimizing customer service and your brand’s customer experience. These should be obvious, yet are too often ignored.
How Do Events Fit in Corporate Marketing? Eight Intriguing Women in Event Tech Share Insights
Eight event planning professionals share their thoughts on how live events are viewed with corporate marketing departments — and how they should be treated.
How Your Competitors Will Shift Their Digital Marketing Strategy in the Next 2 Years
Learning how your competitors plan to spend their digital marketing budget in the next few years will better prepare you. Here’s what you need to know.
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