Once the COVID-19 pandemic passes and live events resume, here are five key things to know for event marketing professionals.
B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Here’s how to explain B2B marketing in a way that’s actually interesting to those outside the profession, with six differences and one key similarity.
The Surprising Ways Marketers Are Using Event Data (Research)
Marketers are collecting a lot more than just leads and using event data for a surprising range of purposes beyond just serving up better content and snacks.
Three Golden Rules for Optimizing Customer Experience
Here are three golden rules for optimizing customer service and your brand’s customer experience. These should be obvious, yet are too often ignored.
How Do Events Fit in Corporate Marketing? Eight Intriguing Women in Event Tech Share Insights
Eight event planning professionals share their thoughts on how live events are viewed with corporate marketing departments — and how they should be treated.
How Your Competitors Will Shift Their Digital Marketing Strategy in the Next 2 Years
Learning how your competitors plan to spend their digital marketing budget in the next few years will better prepare you. Here’s what you need to know.
7 Reasons Why It’s the Best Time Ever to be a B2B Marketer
“It was the best of times, it was the worst of times,” wrote Charles Dickens in his oft-quoted opening lines of A Tale of Two Cities. While the story is set in late 18th century London and Paris, that description could refer to the state of B2B marketing today. B2B marketers face unprecedented challenges, obstacles, and expectations. Yet they also …
Practical Uses of Artificial Intelligence for Midmarket Marketers
AI is being embraced in the enterprise. But skepticism and confusion are holding back the midmarket. Here are some practical uses for AI in small firms today.
3 Things Twitter Needs to Thrive
Twitter is struggling to grow its user base, increase ad revenue, and innovate new products. Here are three things that can help the platform thrive.
