Marketers who’ve embraced best practices in B2B influencer marketing have achieved remarkable results. Find out how in this recent research.
As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new type of “normal.” Here’s what b2b marketers need to know.
Once the COVID-19 pandemic passes and live events resume, here are five key things to know for event marketing professionals.
Here’s how to explain B2B marketing in a way that’s actually interesting to those outside the profession, with six differences and one key similarity.
Marketers are collecting a lot more than just leads and using event data for a surprising range of purposes beyond just serving up better content and snacks.
Here are three golden rules for optimizing customer service and your brand’s customer experience. These should be obvious, yet are too often ignored.
Eight event planning professionals share their thoughts on how live events are viewed with corporate marketing departments — and how they should be treated.
Learning how your competitors plan to spend their digital marketing budget in the next few years will better prepare you. Here’s what you need to know.
“It was the best of times, it was the worst of times,” wrote Charles Dickens in his oft-quoted opening lines of A Tale of Two Cities. While the story is set in late 18th century London and Paris, that description could refer to the state of B2B marketing today. B2B marketers face unprecedented challenges, obstacles, and expectations. Yet they also …
AI is being embraced in the enterprise. But skepticism and confusion are holding back the midmarket. Here are some practical uses for AI in small firms today.
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