There are a lot of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. Let’s take a look at the six dimensions of a B2B buyer persona.
Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey
CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt.
How Social Media and Influencers Have Radically Changed B2B Marketing
Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.
12 Crucial Do’s and Don’ts for B2B Influencer Marketing
Influencer marketing creates real value for B2B brands—if it’s done right. Here are 12 do’s and don’ts for B2B influencer marketing.
The State of B2B Influencer Marketing [Research]
Marketers who’ve embraced best practices in B2B influencer marketing have achieved remarkable results. Find out how in this recent research.
B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)
As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new type of “normal.” Here’s what b2b marketers need to know.
Five Fascinating Findings from the Event Industry & Trend Report
Once the COVID-19 pandemic passes and live events resume, here are five key things to know for event marketing professionals.
B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Here’s how to explain B2B marketing in a way that’s actually interesting to those outside the profession, with six differences and one key similarity.
The Surprising Ways Marketers Are Using Event Data (Research)
Marketers are collecting a lot more than just leads and using event data for a surprising range of purposes beyond just serving up better content and snacks.
Three Golden Rules for Optimizing Customer Experience
Here are three golden rules for optimizing customer service and your brand’s customer experience. These should be obvious, yet are too often ignored.
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