Is Your Business Optimized for Cloud? Most Fall Short, New Study Says [REPORT]

In Market Research, Technology by Shelly KramerLeave a Comment

There’s a lot of talk about cloud these days—which one is best (public, private, or hybrid)? What’s the best adoption strategy? How do you handle security? What are the risks and benefits? The pros and cons? And, a big question likely on the minds of a lot of you enterprise execs and IT directors…what are others in my industry doing when it comes to cloud, and is what they’re doing working?

Cisco commissioned a report to give us some insight into that last question, and market research firm IDC came through with some big (and some shockingly small) numbers that might surprise you. It turns out, if you’re feeling like your business is not fully optimized for cloud, you’re not alone. Let’s take a closer look at the findings of the report and give you some actionable takeaways to consider.

Cisco-Sponsored Study

The Cisco-sponsored InfoBrief, titled “Don’t Get Left Behind: The Business of Achieving Greater Cloud Adoption,” was released this summer by IDC. They interviewed 19,080 enterprise director-level and above IT decision makers from across the globe. Of the respondents, over 3,600 reported actively using cloud for multiple workloads. Below are a few facts about those who made up the study sample for this study. I like having this type of methodology information handy, as it can add perspective and context to study results (which we’ll get to in a moment).

  • Twenty-eight percent of respondents were from North America.
  • Thirty-three percent of respondents were from Europe, Middle East and Africa.
  • Fifty-three percent of respondents had a C-level title.
  • Twenty-eight percent of respondents hailed from companies with 1,000-9,999 employees.

So, just what percentage of the enterprise has a truly optimized cloud adoption strategy? The answer might surprise you: One. Only ONE PERCENT!

Most Organizations Still Attempting to Improve their Cloud Strategies

Figure 1. Graphic: Most Organizations Still Attempting to Improve their Cloud Strategies. Image credit: Don’t Get Left Behind: The Business of Achieving Greater Cloud Adoption, page 6

That’s a shocker, right? Or is it? As cloud becomes more mainstream and widespread across industries, the attitude toward its adoption is changing. The cloud conversation that used to be ‘what can I do with this?’ has become ‘what can I do better with this?’ and ‘where does this fit into my big picture?’ Today, more companies look to cloud as a means to drive better business outcomes—what the study cites as the “second wave” of cloud adoption—but the important strategies needed to get there aren’t exactly clear.

The type of cloud used by respondents varied—64 percent said hybrid, 44 percent said private, and 38 percent said public. (Doesn’t add up, huh? Here’s why—they could choose more than one because the questions included current and future plans.) While the cloud type preference differed for many, the factors driving cloud adoption had three overarching themes, or key performance indicators (KPIs):

Efficiency. Seventy-two percent of respondents said that their cloud adoption efforts had helped them meet client service agreements, and 77 percent said they experienced an IT cost reduction.

Speed. Ninety-nine percent of those surveyed reported gains in this area in terms of the time spent provisioning IT services—a telling figure as we talk about cloud’s value proposition.

Disruption. This is an uber-important cloud growth driver. Note that those IT leaders surveyed were able to strategically allocate their IT budgets to the tune of a 200 percent growth, all thanks to their cloud efforts.

So, wait? All this progress and demonstrated KPI success and only one percent are reportedly optimized fully for cloud? Well, yes, because this is only scratching the surface of cloud’s potential. Fully capitalizing on the investment might involve reevaluating and digging a little deeper. Read on.

The Next Step

All the information in the world isn’t helpful if you don’t know how to apply it. To help businesses take the next step in fully optimizing for cloud adoption, Cisco created a web-based tool called Cisco Business Cloud Advisor (BCA). By comparing your business size, geography and industry against the survey data, the BCA reportedly helps estimate both cost and time to market, as well as the potential for improved revenue if you can reach full cloud optimization. In addition, it promises to do the following:

  • Give you an estimate of all the money you’re wasting by not optimizing
  • Point out your gaps in cloud adoption.
  • Provide performance benchmarks.
  • Recommend products with which to facilitate cloud adoption.

Yes, this is Cisco’s baby. So, of course Cisco wants to tell you all about their services—and who would blame them? If you like the free online tool, they’ll happily set up a workshop to discuss options. You can see the independently sourced BCA for yourself and learn more about it by clicking the link.

I’m not here to shill for Cisco—you can do whatever you like with the information you gain from the online tool, or you could not use it at all—the main point from this post is to get you thinking about just how optimized you actually are. Are you doing all you can? Where do you fall short? Sometimes, a little fresh perspective can go a long way.

Wrapping Up, Buckling Down

If your business is truly optimized for cloud, that makes you a one-percenter. A one-percenter! So, to wrap this up, tell us—how did you do it? Inquiring minds want to know. How do you continue to keep up with the changing cloud climate? Maybe you’re in “camp buckling down.” If you find your business among the 99 percent who haven’t yet nailed this whole cloud optimization thing, where do you feel you fall? (I hope, for your sake, it’s not in the 32 percent with no strategy at all—but if it is, there’s hope.) Regardless of where you fall on the scale, I’d love to hear what you’ve struggled with thus far and help to celebrate your successes.

Additional Resources on this Topic:

Cloud: Your Business Evolution Strategy
You’re Doing Cloud Wrong: 99% of Companies Aren’t Optimized, Says New Study
The Lifecycle of Your Enterprise Cloud Adoption Strategy

Image credit: StockSnap.io

Shelly Kramer

Shelly Kramer is the Co-CEO of V3 Broadsuite, a marketing agency specializing in the digital space. A 20+ year marketing veteran, she's a brand strategist focused on delivering integrated marketing solutions and helping businesses leverage the web for growth and profitability. She's an expert at content strategy and execution and tying social media to business initiatives. Recognized by Forbes on a number of occasions, most recently as one of the Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers, she's half marketer, half geek, with a propensity for numbers, producing results and a dash of quick repartee. Her blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs and by PostRank as one of the Top 100 Most Engaging Social Media Blogs.Find her on LinkedIn, Twitter or stalk her blog. You'll be glad you did.