There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges.
AI and predictive analytics are still making an impact for businesses in terms of identifying customer trends, building customer profiles, and constructing tighter potential target audiences.
Clearly there are some big AI and analytics trends for 2020. The following are a few trends that can help grow and improve your company this year.
Rather than a linear map moving the customer from Point A to Point B, the digital customer journey map today looks more like elaborate pinball games.
There is so much more information in the form of unstructured data that could help companies better understand their customers. A Look at how sentiment analysis powered by AI could help companies deliver better customer experience and more.
If customer experience is the center of digital transformation, customer relationship management (CRM) must be central to managing that experience. The following are a few ways companies are using AI with their CRM platforms to improve customer management and how software companies are creating solutions to meet the needs of their customers.
Voice technology is about to become a big component to powering CRM with companies like Salesforce and Microsoft betting on the impact of voice technology, AI and chatbots for CRM.
This industry has changed the lives of both buyers and sellers alike. So, how is ecommerce going to evolve in the near future?
AI in marketing can change the way you run your campaigns and improve your ROI. Here are a few opportunities to take today.
If your company hasn’t yet created a plan for AI and automation throughout your enterprise, you have some work to do. Experts believe AI will add nearly $16 trillion to the global economy by 2030, and 20 percent of companies surveyed are already planning to incorporate AI throughout their companies next year. Now is the time to take a look at …
- Page 1 of 2