Most companies struggle with software adoption. The application of data and the utilization of a growing category of digital adoption platforms can streamline the deployment of software and successful employee adoption across the enterprise.
Why You Need to Look for the Non-obvious in Your Data
Machines can be taught to identify patterns in historical data, but it takes a human skill to see and use non-obvious data to facilitate growth and create customer value.
How Customer Data Platforms Play A Role In Securing Big Data
A new market research report shows that by 2027, the overall big data security market will grow to $64.4 billion. A Look at how Customer Data Platforms help enable better security of customer data.
Say Yes to Success: Marketers Must Like Metrics
Marketers use metrics every day in determining the effectiveness of campaigns and programs so it makes sense that marketers must like math!
Bigger isn’t Always Better: It’s All About Lean Data
In the world of big data, most companies could benefit by being a bit more particular in the data collected with the goal of applying it more effectively to driving customer experience and operational excellence.
Measurement Matters: 3 Data Analytics Lessons to Remember
Regardless of your profession, why should data analytics inform your business decisions? A marketing specialist shares 3 real-world analytics lessons.
Alibaba vs. Amazon: The Battle of Disruptive Innovation Beyond Traditional E-Commerce
If one thing is for certain, it’s that there is a dominant figure in the e-commerce world. I bet your mind instantly went to Amazon—and for good reason. They have 300 million active users, bring in billions of online revenue each year, and hold 49.1 percent of the US e-commerce market share. They are the literal definition of a tech …
How to Derive Actionable Insights From Your Talent Recruitment Process Data
I recently published an article on LinkedIn discussing the need to move away from self-validated opinions when it comes to talent recruitment, talent acquisition, and talent attraction and the value that data can add to the talent recruitment process. In that article, I spoke about the role data plays in recruiting top talent and how to derive actionable insights from …
6 Steps to Build a Data-Driven Sales Team
Did you know that the most successful sales teams are three times more likely to use analytics than under-performing teams? A statistic like that would convince me to use data immediately, but that isn’t always the case. It seems that data has taken a backseat to other less successful sales tactics and it’s time for that to change. But you …
Managing Your Personal Data: Working Towards Protection Is A Team Effort
Earlier this year, the Cambridge Analytica data scandal resulted in 87 million Facebook profiles being harvested for data. Over and over, we see scandal after scandal of our personal data, that is collected by a major company, compromised. The company admits to the occurrence, the public reacts in outrage and the company promises transparency and increased security in exchange. And …
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