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How to Measure Your Inbound Marketing Success

In CMO/Marketing by Kristi BjornaasLeave a Comment

It’s not enough to just set an inbound marketing strategy and forget it. You need to measure it and continue to tweak and adapt it so it’s reaching its fullest potential. In order to do this, it’s essential to keep up with your analytics across all of your marketing platforms. Looking into your inbound marketing measurement data can be overwhelming, so …

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LinkedIn: The Most Important Channel for B2B Marketers

In CMO/Marketing by Shelly KramerLeave a Comment

As a B2B marketer you may consider LinkedIn nothing more than a job search site, but if that’s what you’re thinking, you’re dead wrong. While LinkedIn is without question the first place people go when they’re looking for a new job, the world’s biggest business social network is also a veritable powerhouse of business opportunities. Want to know why LinkedIn …

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Customer Experience Fuels Today’s Retail [Report]

In CMO/Marketing by Shelly KramerLeave a Comment

There was a time when retailing was a relatively straightforward process. Open a store, stock the shelves, advertise, and sell. In today’s rapidly evolving retail landscape, however, the digitally-immersed consumer has different expectations and there’s no question that customer experience fuels today’s retail. Consumers no longer just shop in stores, and they no longer just want to shop online. What …