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The Ins and Outs of Digital Experience Management

In Digital Transformation by Daniel NewmanLeave a Comment

A week ago, I ordered a product online using Walmart’s web-to-store functionality. The web site indicated there were only five of these products left in inventory—so rather than rushing to a store that carried it, I figured I’d click “buy” and pick it up at my earliest convenience. It seems like a great service, right? Except, when I went to …

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6 Digital Transformation Mistakes to Avoid

In Digital Transformation by Daniel NewmanLeave a Comment

If you’ve been following my work in recent years, you know I’m a big believer in digital transformation. The companies that fail to adapt and evolve to meet the needs of today’s digital consumers and marketplace are quickly falling to the wayside. I’ve said it before and I’ll say it again, digital transformation is no longer an option—it’s a necessity. …