Increasing pressure on data privacy is putting more necessity on enterprise CMOs and leaders to facilitate first-party data and CDP solutions will be key to enabling enterprises to unlock customer data and experiences without being intrusive or relying on no longer available third-party data.
How to Create More Meaningful Connections in a Remote World
In this episode of Future of Work Talk and the Futurum Tech Webcast, host Shelly Kramer is joined by Shameem Smillie, the Director of Global Contact Center Solutions at Mitel for a conversation around connection, personalized customer experiences, and what ‘meaningful connections’ mean in a digital world, what the future of work looks like in post-pandemic times — and some practical ways businesses can think about strengthening their communication skills.
Making Video an Effective Part of Your COVID-19 Marketing Strategy
With physical events and personal selling all but out of the picture for the time being, digital events are going to be the way. A look at how incorporating video is critical to marketing strategy going forward as COVID-19 continues to constrain businesses large and small.
3 Key Considerations For Managing Customer Experience During COVID-19
There is a delicate balance between focusing on the current challenges of COVID-19 and the important marketing that companies will need to do to sustain as the pandemic is abated. Let’s explore key considerations for getting back to business.
Events Are Going Digital: Should Your Company Follow?
As events have been shuttered due to COVID-19 companies have moved to a digital event strategy. A look into the pivots being made and what companies need to consider when moving to digital events.
How to Thrive in the Age of the Customer
Here are some recommendations that will help B2B manufacturers stay ahead of the competition, improve the purchasing experience and help secure customer loyalty.
Why You Want to Keep Your Data Models Fresh
Data models enable us to organize variables of information. Here’s what you need to create your data model and keep it fresh.
Businesses Need Extreme Recruiting to Win Over the Brightest Millennial Tech Talent
Millennials and Generation Z are flocking to Silicon Valley for jobs. No surprise, then, that many companies outside the Valley are looking for innovative ways to attract and retain star coders in a technology-driven market. One of these is a successful new practice called extreme recruiting. A study from Burning Glass found programming jobs are growing 12 percent faster than …
How to Prioritize Innovation in the Workplace
Today one of the key challenges most companies face is being able to scale rapidly while still keeping their innovative startup edge. Startups have less decision-makers, making it easier to take the risks needed to prioritize innovation in the workplace. As these companies start to grow, they often experience a downturn in innovation as management layers increase. In fact, many …
How to Write the Best Email to Recruit Passive Candidates
You have a position opening and need to fill it fast. The good news is there are thousands of candidates out there perfect for the job. The bad news is only a select number of those individuals will make it to your applicant pool. Why? Because the rest of those candidates are passive, not searching for a new position at …