There is a delicate balance between focusing on the current challenges of COVID-19 and the important marketing that companies will need to do to sustain as the pandemic is abated. Let’s explore key considerations for getting back to business.
Events Are Going Digital: Should Your Company Follow?
As events have been shuttered due to COVID-19 companies have moved to a digital event strategy. A look into the pivots being made and what companies need to consider when moving to digital events.
How to Thrive in the Age of the Customer
Here are some recommendations that will help B2B manufacturers stay ahead of the competition, improve the purchasing experience and help secure customer loyalty.
Why You Want to Keep Your Data Models Fresh
Data models enable us to organize variables of information. Here’s what you need to create your data model and keep it fresh.
Businesses Need Extreme Recruiting to Win Over the Brightest Millennial Tech Talent
Millennials and Generation Z are flocking to Silicon Valley for jobs. No surprise, then, that many companies outside the Valley are looking for innovative ways to attract and retain star coders in a technology-driven market. One of these is a successful new practice called extreme recruiting. A study from Burning Glass found programming jobs are growing 12 percent faster than …
How to Prioritize Innovation in the Workplace
Today one of the key challenges most companies face is being able to scale rapidly while still keeping their innovative startup edge. Startups have less decision-makers, making it easier to take the risks needed to prioritize innovation in the workplace. As these companies start to grow, they often experience a downturn in innovation as management layers increase. In fact, many …
How to Write the Best Email to Recruit Passive Candidates
You have a position opening and need to fill it fast. The good news is there are thousands of candidates out there perfect for the job. The bad news is only a select number of those individuals will make it to your applicant pool. Why? Because the rest of those candidates are passive, not searching for a new position at …
Blockchain’s Impact on HR and the Future of Work
Blockchain. Is it today’s annoying buzzword or a technology that’s going to change everything about the way we live, work, and do business? While we’re certainly not “there” yet, my vote is on the latter. So what is blockchain? It’s a digitally encrypted ledger that stores information publicly in groups called “blocks.” It’s completely decentralized database only gives access to …
Top 5 Business Struggles of Adopting Automated Workflows
These days, if you’re not automating at least something in your business workflow, you’re likely lagging behind. Still, despite its miracle-worker ability to save both money and time in pretty much every industry, many companies have struggled to experience maximum positive results. It turns out the only downside to automation is that its adoption itself can’t be automated. It needs …
The Employee Engagement Crisis: How to Fix It In Your Organization
On a recent episode of my Future of Work Talk show, I interviewed my friend, Jill Christensen, best-selling author, international keynote speaker, and one of the leading experts in the world on the topic of employee engagement. I was initially drawn to Jill because we like, think about, write about, and speak about a lot of the same topics: The …
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