Twilio just released its State of Customer Engagement Report for 2021. Here are the trends that CMOs need to pay attention to.
Creating a customer journey map enables you to visualize the path your customers enabling you to make better connections and ultimately more sales.
As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.
It is worthwhile to develop customer engagement strategies that focus on creating a positive and consistent online and offline customer experiences.
What is the difference between on-site and off-site SEO, and how can you leverage your efforts to drive more traffic? Let’s take a look.
Here are three golden rules for optimizing customer service and your brand’s customer experience. These should be obvious, yet are too often ignored.
There are some marketing strategies that will work every time you use them, but smart teams don’t leave projects up to chance. This is where design thinking comes into play.
Fifty milliseconds. That’s all the time it takes for someone to establish an opinion about your website, and that opinion will go on to inform that person’s impression of your brand. It’ll also affect that potential customer’s every subsequent action—or inaction, at that. So how do you make an emotional connection with consumers? That’s why dynamic design is so important …
Video has been big in just about every industry in recent years, so it makes sense that it’s also used frequently in the corporate world. In particular, live streaming video has exploded in popularity in the last couple of years. In fact, a survey by Wainhouse Research found that streaming video is considered an effective communications tool by 90 percent …
I learned the most important lesson about new business pitching from an unlikely source for a man in my business: record producer Jimmy Iovine. In 2013 I was a proud dad sitting in the audience at the University of Southern California’s commencement ceremony. The keynote speaker was famous music producer and co-founder of Beats headphones, Jimmy Iovine. He told an …
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