Retail is getting more competitive by the day, and leaders need to invest in the right tech to get the upper hand. Be sure to use these tech solutions to drive customer engagement and satisfaction forward, and future-proof your business no matter how the industry may shift in the years to come.
Exploring The State Of Customer Data Platforms
According to a new “State of the CDP” report from Treasure Data, CDPs are becoming a valuable member of the marketing team, but integration and adoption continue to present challenges as companies seek to better understand customers and deliver more personalized experiences.
How 2020 Is Shaping Customer Engagement Now And In The Future
Twilio just released its State of Customer Engagement Report for 2021. Here are the trends that CMOs need to pay attention to.
8 Best Practices to Create an Effective Customer Journey Map
Creating a customer journey map enables you to visualize the path your customers enabling you to make better connections and ultimately more sales.
4 Key Customer Experience Metrics Brands Should Be Tracking
As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.
Connect Customer Engagement to the Purchasing Process
It is worthwhile to develop customer engagement strategies that focus on creating a positive and consistent online and offline customer experiences.
Align On-Site and Off-Site SEO Tactics for Success
What is the difference between on-site and off-site SEO, and how can you leverage your efforts to drive more traffic? Let’s take a look.
Three Golden Rules for Optimizing Customer Experience
Here are three golden rules for optimizing customer service and your brand’s customer experience. These should be obvious, yet are too often ignored.
How Design Thinking and Teamwork Influence Each Other
There are some marketing strategies that will work every time you use them, but smart teams don’t leave projects up to chance. This is where design thinking comes into play.
How to Make an Emotional Connection With Consumers Through Your Website
Fifty milliseconds. That’s all the time it takes for someone to establish an opinion about your website, and that opinion will go on to inform that person’s impression of your brand. It’ll also affect that potential customer’s every subsequent action—or inaction, at that. So how do you make an emotional connection with consumers? That’s why dynamic design is so important …
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