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How to Make an Emotional Connection With Consumers Through Your Website

In Leadership by Jennifer TomlinsonLeave a Comment

Fifty milliseconds. That’s all the time it takes for someone to establish an opinion about your website, and that opinion will go on to inform that person’s impression of your brand. It’ll also affect that potential customer’s every subsequent action—or inaction, at that. So how do you make an emotional connection with consumers? That’s why dynamic design is so important …

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Corporate Communications Challenges: Distributing Live Corporate Videos

In Leadership by Eric VidalLeave a Comment

Video has been big in just about every industry in recent years, so it makes sense that it’s also used frequently in the corporate world. In particular, live streaming video has exploded in popularity in the last couple of years. In fact, a survey by Wainhouse Research found that streaming video is considered an effective communications tool by 90 percent …

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The Most Important Principle of New Business Pitching

In Leadership by Steve BoehlerLeave a Comment

I learned the most important lesson about new business pitching from an unlikely source for a man in my business: record producer Jimmy Iovine. In 2013 I was a proud dad sitting in the audience at the University of Southern California’s commencement ceremony. The keynote speaker was famous music producer and co-founder of Beats headphones, Jimmy Iovine. He told an …

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Clients Long for Brave Agencies: 3 Fears to Conquer

In Leadership by Drew McLellanLeave a Comment

Launching an agency means challenges are bound to arise, and these challenges often revolve around money and perspective. When the two collide, that’s when most brave agencies stumble a bit. As soon as the words “revenue” and “loss” appear in the same sentence, many brave agencies understandably freeze with fear. It’s easy to lose objectivity and the ability to stay …

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7 Steps in the Agency New Business Development Process

In Leadership by Drew McLellanLeave a Comment

Agencies know what it’s like to do new business development, but do they know how organizations think during their search for an agency? When a company decides it needs help, what does that process look like? And what can agencies do to earn new business? Agency owners don’t like to hear it, but business leaders don’t pay much attention to …

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What B2B Buyers Want from Vendors [Report]

In Leadership by Shelly KramerLeave a Comment

What do B2B buyers want from vendors? Great question. I can tell you from personal experience that what we do not want is accepting a LinkedIn connection request and immediately getting a sales pitch. That? Bad form. In today’s digital first, customer-centric business landscape, B2B vendors would do well to step back from the standard business-as-usual, ‘we’ve always done it …

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Customer Attrition: The Five Common Points

In Leadership by Marina ErulkarLeave a Comment

Companies know that it is far more profitable and far less costly to sell to existing customers than it is to acquire new ones. To realize this benefit, customer attrition must be controlled. There are five common points across the customer life-cycle where companies are at risk of losing customers. Below, we review those points, common vulnerabilities, and how companies …

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5 Leadership Traits Required for Digital Transformation Success

In Leadership by Daniel NewmanLeave a Comment

Businesses are changing right before our eyes as the digital transformation takes place around the world. And yet many dinosaur leaders, as I like to call them, are still in these businesses risking extinction if they can’t adapt to this ever-changing environment. It’s true that leaders must be willing to accept change in order to remain competitive. However, I believe …