In September 2016, Salesforce Einstein — the artificial-intelligence solution — was unveiled as the ultimate companion to helping businesses manage their relationships with customers. With the exponential growth of data and Salesforce’s desire to become more predictive and prescriptive along every step of the customer journey, CEO Marc Benioff saw the integration of AI as a natural next step in …
How AI Will Impact Search
AI is about to shake up search—and SEO—as you know it. Here’s what you need to know.
Email Marketing Best Practices for Deliverability
Make sure your emails are reaching your customers! Here are some best practices for email deliverability to help you avoid the spam folder.
Setting the Hook: How to Make Sure Your Leads Don’t Get Away
Don’t let your lead gen efforts go to waste! Here are some tips for nurturing those leads into sales.
How to Design an Email People Want to Read
Want effectiveness from your email marketing campaigns? Here’s how to design an email people want to read.
5 Tactics for Creating Better B2B Customer Experiences [and more sales]
For today’s B2B marketers, a focus on customer experience is essential. These 5 tactics can help turn prospects into customers.
How to Use White Papers for Lead Generation
White papers are among the most effective lead generation tools, but you have to promote them in order to get results. Here’s what you need to know.
How Email Personalization Helps Marketers Acquire and Nurture Leads
Email personalization plays a big role in marketers’ ability to acquire and nurture leads. Here’s how to pull that off.
Online and Offline Marketing Integration for Lead Gen
Integrating online and offline marketing is key if you want to boost your lead gen. Here’s why.
Why Personalization and Adaptability are Key in Marketing
While data should be a vital part of your marketing strategy, don’t forget that it’s really about personalization and adaptability. These brands are doing it right.
