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6 Ways to Engage Email Subscribers With Creative Content (And Drive Sales)

In Marketing and Social Business by Patrick FosterLeave a Comment

Email might offer one of the highest ROIs in marketing, but that doesn’t mean that there’s a shortage of failed campaigns. If your email isn’t performing as well as expected, creative content can help engage email subscribers. Boosted by content, emails enjoy more opens, engagement, build better relationships and, most importantly, drive sales. Here’s how: Achieve Cut-Through with User-Generated Content …

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Speaking Engagements: Every Agency Owner’s Ace in the Hole

In Marketing and Social Business by Drew McLellanLeave a Comment

Stereotypically, speaking engagements may seem reserved for high-profile authors, nationally recognized experts, and former presidents. And while not as obvious, marketing professionals should seriously consider how securing the right speaking opportunities will not only elevate brands but they also hold the key to developing successful business opportunities. A common misconception about speaking engagements is they only serve to build a …