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7 Reasons Why It’s the Best Time Ever to be a B2B Marketer

In Marketing by Tom PickLeave a Comment

“It was the best of times, it was the worst of times,” wrote Charles Dickens in his oft-quoted opening lines of A Tale of Two Cities. While the story is set in late 18th century London and Paris, that description could refer to the state of B2B marketing today. B2B marketers face unprecedented challenges, obstacles, and expectations. Yet they also …

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5+ Reasons Your Email Marketing Strategy Isn’t Working

In Marketing by Callum MundineLeave a Comment

Many businesses feel that email marketing has lost its edge as an efficient way to win over customers and generate new business—but they would be wrong. While deliverability and readability of marketing emails have fallen and automated spam filters and Gmail’s Promotions Folder, it’s true that marketers face big challenges in reaching customers. That doesn’t mean that email marketing isn’t …

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LinkedIn Video for B2B Brands is a No-Brainer

In Marketing by Shelly KramerLeave a Comment

According to a study developed by LinkedIn, some 94 percent of B2B marketers report using LinkedIn as their number one social media channel for distributing content. Based on my personal experience working with many B2B brands, this is true. Sort of. If B2B brands are using social at all, sometimes they are using LinkedIn. Sometimes well, most times not so …

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How to Become a Webinar Master in Under an Hour

In Marketing by Eric VidalLeave a Comment

Are you utilizing webinars to promote your business’ products or services? If not, you should be. A webinar can be an important part of your marketing plan due to its conversational and engaging nature. It gives you the ability to speak directly to your audience, while answering questions, gaining feedback and building relationships between you and your viewers. Being a …

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How to Make Your MarTech Database Work for You

In Marketing by Eric VidalLeave a Comment

As a marketer, you understand the value of leveraging marketing technology (MarTech) to boost the efficacy of your processes, provide more consistent and personalized customer experiences, and drive conversions. You probably stay attuned to the trends surrounding marketing automation and other business imperatives in this digital age. Maybe you’ve even got a marketing technologist in-house (or are one yourself!) Everything I …

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Protecting Brand Reputation with the Right Digital Ad Selection 

In Marketing by Eric VidalLeave a Comment

It’s easy to focus on the content of a digital advertisement. Does it accurately reflect your brand’s message? Does it engage your target audience? Does it grab and hold attention? Today, we’ve added another key question to the conversation: In a world where fake news stories and inflammatory, derogatory content are ever-present online—and a world where programmatic advertising is the norm—what is …