Are you utilizing webinars to promote your business’ products or services? If not, you should be. A webinar can be an important part of your marketing plan due to its conversational and engaging nature. It gives you the ability to speak directly to your audience, while answering questions, gaining feedback and building relationships between you and your viewers. Being a …
Digital Privacy: Brands Figuring Out Where Personalization Gets Creepy
Listen, your local Starbucks knows what kind of espresso you ordered yesterday. And chances are, they know what the car ahead of you ordered too. Ever wonder how a Google search from two days ago miraculously shows up on your Facebook newsfeed as an ad? What about those emails you get from your favorite store asking how you like your …
How to Make Your MarTech Database Work for You
As a marketer, you understand the value of leveraging marketing technology (MarTech) to boost the efficacy of your processes, provide more consistent and personalized customer experiences, and drive conversions. You probably stay attuned to the trends surrounding marketing automation and other business imperatives in this digital age. Maybe you’ve even got a marketing technologist in-house (or are one yourself!) Everything I …
Protecting Brand Reputation with the Right Digital Ad Selection
It’s easy to focus on the content of a digital advertisement. Does it accurately reflect your brand’s message? Does it engage your target audience? Does it grab and hold attention? Today, we’ve added another key question to the conversation: In a world where fake news stories and inflammatory, derogatory content are ever-present online—and a world where programmatic advertising is the norm—what is …
