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Category Archive

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Take Your Content to the Next Level with Digital Content Management

In Marketing by Nancy WilliamsSeptember 10, 2020Leave a Comment

Digital content management is necessary for any digital marketing campaign because it allows you to have more control and organization.

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How to Use Influencer Marketing to Boost Your Content Marketing Efforts

In Marketing by Ann SmartySeptember 3, 2020Leave a Comment

Influencers can become a powerhouse for your on-site content as well making your content more trusted and actively shared. Here are a few tips for connecting with influencers.

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7 Crucial Data-Driven Marketing Trends and How to Exploit Them

In Marketing, Technology by Kimberly ClarkAugust 5, 2020Leave a Comment

Follow these seven amazing data-driven trends in marketing for the best conversions in anything you intend to achieve.

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What CX Lessons can B2B Marketers Learn from Amazon?

In Marketing by Jacob WilsonJuly 29, 2020Leave a Comment

To meet the needs of modern customers, B2B companies have started investing more in customer experiences. If you are one of them, consider replicating Amazon’s company culture.

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What IT Leaders Need to Know about CDP Adoption

In Marketing, Technology by Daniel NewmanJuly 27, 2020Leave a Comment

CDPs are gaining popularity as companies look to better utilize all available data to deliver customer experiences. IT must work in lock-step with the business and data science teams to make this happen.

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10 B2B Lead Generation Statistics via Email Marketing

In Marketing by Kristin MortisJuly 2, 2020Leave a Comment

B2B lead generation is a crucial process in an organization. Here are 10 interesting B2B lead generation via email marketing statistics.

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Tactics to Drive Your Account Based Marketing

In Marketing by Simon ChoiJune 30, 2020Leave a Comment

When creating tactics for improving account based marketing, there are various elements to consider. These include planning, customization, using social intelligence and analyzing metrics.

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B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

In Marketing by Tom PickJune 24, 2020Leave a Comment

As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new type of “normal.” Here’s what b2b marketers need to know.

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10 Email Marketing Tips to Boost B2B Sales

In Marketing by Emily JohnsonJune 18, 2020Leave a Comment

Especially when it comes to B2B, email marketing is profitable and productive – if you know what you are doing and how to assimilate the latest trends into your strategy.

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5 Online Marketing Methods That Will Generate More Business

In Marketing by Emily BurtonJune 9, 2020Leave a Comment

If you’ve turned to marketing to an online crowd during these challenging times, try the following strategies to make it more effective.

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