View Post

Top Video Marketing Distribution Trends Marketers Need to Know

In Mobile by Eric VidalLeave a Comment

Video marketing as an industry is worth $135 billion, which is almost more than television advertising and digital advertising combined. It is clear marketers are buying in when it comes to creating video, but what video distribution techniques are they using to boost their brand’s visibility? The Relationship Between Social Media and Video Marketing Social media makes it easy to …

View Post

Focused on Customer Acquisition? Is Marketing Automation Part of Your Game Plan?

In Mobile by Shawn ElledgeLeave a Comment

Everyone seems to want a piece of the marketing automation (MA) pie—probably because this pie is now worth an estimated $1.8 billion. That’s a 50 percent annual increase for the third year in a row. If your business focuses on customer acquisition, you need marketing automation in your game plan. Learn how to leverage this increasingly popular marketing tool to …

View Post

Generation Z: Teens, Tech, and What the Future Holds

In Market Research, Mobile, Technology by Shelly Kramer3 Comments

I abhor sweeping generalizations and tossing all members of a demographic group into a stereotype. While the reality is that it is not uncommon for people in certain age groups to have distinct preferences, interests, and tendencies, this doesn’t necessarily apply to all in that age group, and there are exceptions in every instance. But, whether you’re a marketer, a …

View Post

Omni-Channel: The Critical Role Mobile Plays

In Mobile, Technology by Daniel NewmanLeave a Comment

All thoughts and opinions are my own. Omni-channel is a hot topic that’s getting a lot of attention these days from brands worldwide. And, why not? Buying has changed since the dawn of the omni-channel shopper. Today, it can take months for someone to decide to buy, a process that can connect them to a brand in person, online, or …