Creating an effective social media marketing strategy is much more than scheduling social media updates and monitoring your engagement. You also need to meet your audience needs, answer their questions and offer them what they want to know. You need to do keyword research to get to know your audience. In other words, social media marketing should be well integrated …
The digital skills gap is widening. Help your employees and your business by focusing on skill development. Here are a few tips.
AI has started to change the way marketers work. Here are 8 examples of AI in marketing that you should be aware of and may want to consider.
Many of you have asked for my opinion on the Facebook and Cambridge Analytica data scandal and what it means for the future of Facebook so here it is: No company can survive very long without its customers’ (or users’) trust. Banks, insurance companies, retailers, hotels… it doesn’t matter: Lose your customers’ trust, and they will take their business elsewhere. …
Webinars are an important part of any successful lead generation strategy. Here are 8 ways to use social media to increase webinar attendance.
Before you start pinning away there are a few things you need to do so that you’re Pinterest business account is set-up for success.
Social media content creation doesn’t have to be a grueling process. Make it easy with advice from this free 4-step guide.
Twitter is struggling to grow its user base, increase ad revenue, and innovate new products. Here are three things that can help the platform thrive.
Are you using social media to generate leads? Here’s a look at how to make the most of your efforts.
Your content can be impactful with the right call to Action. Marco Marini’s eight tips will guarantee more interaction for your brand.
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