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How to Research Keywords for Social Media Marketing

In Social Media Strategy by Ann SmartyLeave a Comment

Creating an effective social media marketing strategy is much more than scheduling social media updates and monitoring your engagement. You also need to meet your audience needs, answer their questions and offer them what they want to know. You need to do keyword research to get to know your audience. In other words, social media marketing should be well integrated …

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Is Facebook done? No. Not yet anyway. But the social network is skating on very thin ice

In Social Media Strategy, Technology by Olivier BlanchardLeave a Comment

Many of you have asked for my opinion on the Facebook and Cambridge Analytica data scandal and what it means for the future of Facebook so here it is: No company can survive very long without its customers’ (or users’) trust. Banks, insurance companies, retailers, hotels… it doesn’t matter: Lose your customers’ trust, and they will take their business elsewhere. …