AI has started to change the way marketers work. Here are 8 examples of AI in marketing that you should be aware of and may want to consider.
Many of you have asked for my opinion on the Facebook and Cambridge Analytica data scandal and what it means for the future of Facebook so here it is: No company can survive very long without its customers’ (or users’) trust. Banks, insurance companies, retailers, hotels… it doesn’t matter: Lose your customers’ trust, and they will take their business elsewhere. …
Webinars are an important part of any successful lead generation strategy. Here are 8 ways to use social media to increase webinar attendance.
Before you start pinning away there are a few things you need to do so that you’re Pinterest business account is set-up for success.
Social media content creation doesn’t have to be a grueling process. Make it easy with advice from this free 4-step guide.
Twitter is struggling to grow its user base, increase ad revenue, and innovate new products. Here are three things that can help the platform thrive.
Are you using social media to generate leads? Here’s a look at how to make the most of your efforts.
Your content can be impactful with the right call to Action. Marco Marini’s eight tips will guarantee more interaction for your brand.
B2B sales prospecting is difficult and often discouraging. Let’s look at why and a few nontraditional ways to be more successful.
Email marketing, once viewed as something of a pioneer in segmentation and personalization, has largely remained an essential, if unexciting part of the marketer’s toolbox, despite the disruptive innovation that we have seen in other marketing channels. Now though, email looks set to take center stage once again as marketers explore how to use real-time data to serve dynamically targeted …