After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.
Leaning into Digital to Drive Demand when Face to Face is Impossible
What should companies be thinking about in their efforts to continue marketing and driving business during this time where traditional events and face-to-face meetings are impossible?
5 Simple Tips That Will Add More UX Value To Your Website Content
If you feel the good work you do on your website is going to waste, take a look at these simple tips for improving the user experience of your content.
What are the Recent Trends in Online Marketing?
Online digital marketing is far more advanced, effective, and diverse today than it has ever been. Let’s take a look at some online marketing trends that are making waves.
Customer Education: How Smart Technology Companies Lock-In Value
The best technology companies know that customer education is a key to creating business value. See how they lock-in loyalty through smart training tactics.
Innovative Solutions: Why Turning to Everything as a Service Works
The as-a-service marketplace isn’t new—but it’s definitely gaining both scope and momentum. Grounded strongly in the growing cloud-scape, the push for Everything as a Service (XaaS) is finding epic traction as forward-thinking CIOs look to shake up stagnate business models and generate new revenue streams. In fact, most experts agree: Everything as a Service is here to stay. But which …
Beyond the Hype: 5 Things to Ensure Success with IoT Implementation
IoT implementation can fulfill great promise and, if not done well, can bring great pain. Whether looking at remote monitoring or tasks like location and telemetry tracking, the ongoing networking of devices; vehicles, buildings – basically all of the things – is happening quickly. IoT projects of every description are only set to rise on the corporate to-do list. A …
Exploring the Trends Driving the FinTech Revolution
If you have not heard about the FinTech revolution that is happening right now, you need to get out from under your rock. These revolutionary advancements are not just impacting the financial industry. They have the potential to change the way we conduct transactions in all aspects of business. Finance has been one of the last areas of business to …
What Does the Future of Unified Communications Look Like?
Business cannot happen without constant communication. Take a minute to think about the relationship between your business and your consumers or clients. Think about your vendors and employees. How do you engage with these individuals on a daily basis? Chances are, you have been using a comprehensive communication system. But like everything, it’s beginning to change. What does the future …
Using the Power of People Analytics to Transform the Future of HR
Big data is everywhere, even when it comes to people. In today’s market, employers aren’t just collecting data on how many of their employees have college degrees or professional certifications. They want to know how diverse their hiring practices are, how well their pay compares to others in the industry, which character traits perform best in which environments and how …
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