Just how important is personalization? In this year’s annual Twilio Segment report, first released in 2017, the opinions of nearly 3,000 consumers and business decision makers, showed that personalization has become a “basic expectation” among consumers. A dive into the state of personalization.
Twilio just released its State of Customer Engagement Report for 2021. Here are the trends that CMOs need to pay attention to.
Exploring 4 key data points that CX and Business executives can leverage in driving their 2020 strategies.
Follow these seven amazing data-driven trends in marketing for the best conversions in anything you intend to achieve.
CDPs are gaining popularity as companies look to better utilize all available data to deliver customer experiences. IT must work in lock-step with the business and data science teams to make this happen.
Google came out recently announcing that it is cutting its marketing budget in half for the remainder of 2020. What can we expect from this announcement?
Are CDOs replacing CMOs? The truth is digital transformation itself is disrupting the entire way companies structure their businesses, even wiping out some age-old job descriptions altogether.
How well do you know your site metrics? Are you wasting time looking at the wrong metrics that get in the way of your site’s success?
Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the problem. Trying to tighten the …
A lot of enterprises have realized that the best way to remain competitive is by moving their businesses online, and this is one of the reasons that has led to the burgeoning of the e-commerce industry. In a study by eMarketer, the e-commerce sales have recorded annual double-digit growth in the past decade and by 2020, it is expected that …