There are lots of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. The key is to create a persona that is actionable. It shouldn’t simply describe who your buyer is, but also help you determine what content to create and how to promote that content to get your prospective customers’ ...
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CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost, “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a ...
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Employees are overwhelmed, and it’s no wonder why. In the Futurum 2020 Digital Transformation Index, nearly 70 percent of organizations said they have had to completely rethink their operational models due to the global pandemic. New operational models bring new technology suites with lots of apps designed to guide the enterprise to success. The thing is, with so many new ...
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The concept of building a brand has never been more alive and well. Even with brick-and-mortar operations taking a back seat to ecommerce stores across the globe, marketing remains one of the top focal points for companies of all shapes and sizes. The emphasis on promotion doesn’t just stop with businesses, either. Promoting yourself on an individual level and building ...
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If you’re reading this guide, chances are you don’t need us to convince you what content marketing can do for your SaaS company’s sales performance. It’s more likely that you need some guidance or inspiration in rejuvenating a strategy that’s not delivering the results you’re after. Because – make no mistake about it – content marketing can deliver results. Sustainably ...
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