No matter the type of business you run, whether it’s B2B or B2C, lead generation is a must. If you struggle to generate leads, you’re not alone. 65 percent of businesses say generating traffic and leads is their biggest challenge according to Hubspot. But finding and converting potential customers is crucial if you want your business to succeed.
In the online realm, you can offer the best product in the world, jazz it up, tie it in a pretty bow and offer it at the best price but all that wouldn’t matter without strong lead generation tactics. By cultivating a strong lead generation plan with proven strategies you can easily have a constant influx of leads coming in. So, let’s look at 6 smart ways you can instantly double your lead generation.
1. Generate Leads with Content Marketing
A huge chunk of leads comes through content marketing. Companies that blog regularly consistently generate more leads than those who don’t. 93 percent of B2B businesses say that content marketing generates more leads than any other marketing strategy. But you can’t just slap some content on your website and expect the people to come. 63 percent of consumers think more positively of a brand if its content was valuable, interesting or relevant. Your content needs to be dynamic, engaging, and most importantly, relevant to your target audience.
In addition to blogging on your own site, appearing as a guest blogger on other sites can help you develop your leads. Guest blogging puts you in front of a new audience, where you can show your expertise, and accumulate qualified leads
But here’s the thing, even guest blogging is only effective if you do it correctly. This means that you cannot just guest blog on any site, you need to find sites that are similar to yours (preferably with more monthly readers), Create stellar content that is relevant, provide answers to their questions and is interesting. Use a CTA in your author bio to entice visitors to your site and deliver what you promise when they arrive.
2. Create a Lead Magnet
Lead magnets are true beauty when it comes to lead generation. These are valuable freebies that can instantly generate up to 300 percent more leads.
Lead magnets, like offering a white paper, downloadable content, a checklist, or a video, can help scale your business in many different ways. It can help you get new customers, but it also provides the opportunity to upsell to existing customers.
A good lead magnet is simple and easy to understand but more importantly, it solves a problem for the reader.
3. Have a Strong Call to Action
A call to action is crucial in any marketing activity but especially if you want to generate leads. It is your last way of convincing your readers of what you have to offer. You can have the best-written blog post, the most amazing lead magnet or the most convincing social media post, but without a strong call to action, you are doomed to fail.
A strong call to action makes the benefits of taking action clear. Most CTAs use urgency or scarcity action words to generate clicks, but the most successful CTAs are personalized. In fact, Hubspot found that personalized CTAs convert 202 percent better than those that aren’t personalized.
Want to learn more about creating an effective CTA? Read 8 Tips for Driving More Action with Your Call to Action.
4. Optimize Your Site for Mobile Conversions
One area of lead generation to pay special attention to is mobile. In 2019, more people are using mobile devices to research products, services, and companies.
Google’s research shows that 52 percent of global internet traffic comes from mobile devices. These stats indicate that people are contemplating buying items even when using their smartphones or tablets.
If your website or lead capture form isn’t optimized for mobile, you’re going to lose potential customers. It’s a simple fact.
5. Turn Social Media Followers into Leads
.The number of people on social media, globally, is staggering. You have the opportunity to generate leads through visual content, video content, and basic social posts across a variety of platforms with a variety of audiences.
Remember, people who follow you on social media are already interested in what you have to offer. Which makes it easier to convert those social followers into leads. The best way to get views and conversions is to consistently post relevant content, but it doesn’t have to be promotional.
6. Use SEO to Help Leads Find You
Search engine optimization (SEO) is significantly beneficial for lead generation. Most people think of SEO as simply a traffic generation strategy knowing that 44 percent of website referral traffic comes from Google. But SEO can be so much more. It can be one of the many ways to generate leads and if done right it can drive a 14.6 percent conversion rate.
For this, you’ll need to find the right search terms. Use keyword mapping to figure out the terms that will resonate the most with your target audience. What are they searching for? What questions do they have? Answer those questions and build your content marketing strategy around that. Then, make your content shareable on multiple social media platforms, build inbound and outbound links, and increase the authority of your site. Executing an SEO strategy definitely takes time, but it’s worth it.
Most of the tips above are interconnected, but it’s easiest to pick one and master it before moving to another. When you’re working on your lead generation plan, don’t bite off more than you can chew. But if you master these suggestions, your lead generation program will no doubt be successful.
Let us know in the comments below which one you will try out or have tried out already.
The original version of this article was first published on V3Broadsuite.
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