Before you start pinning away there are a few things you need to do so that you’re Pinterest business account is set-up for success.
You may have the greatest images to pin, amazing blog content to post and products to sell but if no one can find you on Pinterest then you’re never going to get new Pinterest generated website traffic. No new traffic = no new sales. It’s as simple as that.
I see too many businesses and bloggers making huge mistakes when it comes to Pinterest SEO. They don’t even realize that Pinterest is a search engine. They get on Pinterest, pin away and wonder why they’re not successful. As a result they miss tons of traffic that could be, should be theirs.
Too many people are in such a rush to pin their hearts out while totally missing the fact that you need to apply proper SEO tactics on your website, blog and your Pinterest account so that you will get found on Pinterest.
Just like on Google your goal is to have your website rank on the first page of organic search under your select keywords, it is the exact same for your Pinterest page.
One of your most important goals on Pinterest is to drive large volumes of traffic to your website and/or blog. Your Pinterest page is an extension of your website and blog. The two connect with each other. When people are on Pinterest and they click on an image it takes them back to where that information originally came from – your website, blog, or product page.
As a B2B service I consistently rank on the first page of Google’s organic search with the key words; “Pinterest Expert” and “Pinterest Consultant” with the help of Pinterest. Why is that a big deal? It’s a huge deal because Google is the most popular search engine in the world, that’s why.
See how Pinterest has helped me rank # 1 in organic search on Google as a Pinterest consultant. Let me repeat that again, it is because of Pinterest that I get found on the first page of Google. I’m not so sure other social platforms have the ability to do that.
Remember your prospective customers find you during their searches online by typing keywords into their search bars. Bottom line, you want your Pinterest page and website to come up on the first page of the organic search results. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. If you are on the second page of Google your business is lost in a fog.
Use this beginner’s checklist to learn where to apply SEO juice:
- Optimize your product & services descriptions.
Create long, in-depth descriptions for your products so that Google can work its magic more effectively. If your catalog is huge, focus on your top products. The more you write, the more accurate Google can be in ranking your page. That means more opportunity for you to use keywords.
Add keywords in the following areas:
- Product titles
- Product descriptions
- Optimize your blog
- Blog title
- Headers and body
- Meta descriptions
- Alt-text image
- Link internally
- Optimize your Pinterest business account
- Business name
- About section
- Board title
- Board description
- Pin descriptions
In summary, when you have identified the correct keywords you must apply them on your website, Pinterest account and in your blogs, everywhere you can. That is how you get found at the top of search and that helps you drive fresh new traffic to your website.
If you’re not sure you’re doing it right on Pinterest then get help from a recognized expert who knows what they’re doing. If you want to get a serious ROI then you need to make an investment. I highly recommend you take a course that is up to date because Pinterest makes changes all the time. What might work yesterday may not work today. There are rules you need to keep up with and features you want to make sure you are using to give you the best results your account deserves.
If you want to earn more, you’ve got to learn more.
Learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Business. Chapter one is FREE.
This article was first published on Integrated Marketing Association.