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MarTech Trends: A Look at How Marketing Leaders Are Using Marketing Technologies

August 13, 2018
It’s estimated that the martech solutions market has grown from less than 200 solutions in 2011 to almost 5,000 in 2017. Why? The same reason any market grows: increased demand. So there are more than 5,000 marketing technology (martech) vendors selling, developing, and evolving solutions to make marketing leaders’ lives easier—and their jobs more impactful. But despite the proliferation of ...
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Marketing Automation Platforms: Total Cost of Ownership

April 19, 2018
Marketing automation platforms provide businesses with a multitude of benefits. However, many companies purchase marketing automation platforms without researching the total cost and how the platform will impact other business functions. Marketing Automation Platforms: Total Cost of Ownership is a recent study that polled startups, small, midsize, and enterprise businesses to help determine the total cost of purchasing, implementing, and ...
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Whose Fault Is It? Getting to Problem Resolution in Multi-Vendor Environments

April 3, 2018
With complex networking comes complex problem solving. Getting to the root of the problem in complex networking applications is almost always a challenge. Although a challenge, as a provider who is offering managed services such as hosted unified communications, getting to the root of the problem is critical. Consider this: You are providing managed services to a business that is ...